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Egypt to host official World Tourism Day celebrations

Egypt to host official World Tourism Day celebrations ( The Egyptian city of Aswan will host the official 2011 World Tourism Day (WTD) celebrations, which will include a High-Level Think Tank on this year’s theme, “Tourism – Linking Cultures" (September 27, 2011).

“It is most fitting that Egypt, home to some of the world’s most celebrated cultural heritage and a leading tourism destination, be the host country for the official celebrations of World Tourism Day 2011,” said UNWTO Secretary-General, Taleb Rifai, announcing the news.

Egypt is world famous for its rich history and vibrant culture, which draw millions of tourists to the country each year. It is precisely this interaction between the peoples and cultures of the world, driven by tourism, that is at the heart of the WTD 2011 theme, “Tourism – Linking Cultures."

“We are very honored to be hosting the official celebrations of World Tourism Day 2011 in Egypt. Tourism is one of the most important sectors of our society, representing 12% of our GDP in 2010 and responsible for one in every seven jobs. World Tourism Day is an excellent opportunity to raise awareness around the world of this vital economic sector and its contribution to social, economic, and environmental well-being worldwide and in Egypt in particular,” said the Minister of Tourism of Egypt, Mounir Fakhri Abdel-Nour.

Planned WTD activities in Aswan include a High-Level Think Tank on the 2011 theme, at which leading public and private tourism stakeholders, academia, and the media will address the role of tourism in building understanding, respect, and tolerance worldwide.

WTD activities running throughout the year include the annual WTD Photo Competition, which offers a round-trip to Egypt as first prize. UNWTO has also launched the first ever WTD Twitter Competition, asking people to “tweet" about how they consider tourism to link cultures. Winning entries will appear on the official program handed out during the celebrations in Aswan.


World Tourism Day is celebrated annually on September 27. Its purpose is to foster awareness among the international community of the importance of tourism and its social, cultural, political, and economic value. The event seeks to address global challenges outlined in the UN Millennium Development Goals (MDGs) and to highlight the contribution the tourism sector can make in reaching these goals.


World Tourism Day 2011 Website:

Think Tank Programme:

World Tourism Day 2011 Photo Competition:

World Tourism Day hashtag: #WTD2011

MEDIA CONTACT: Principal Media Officer, Marcelo Risi, Tel: (+34) 91 567 81 60, Email: , Web: ; UNWTO Communications Program, Tel: +34 91-567-8100, Fax: +34 91-567-8218, Email:

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