US meetings market and Las Vegas are open for business
In addition to a recovering US meetings and events market, Bloom attributes the strong interest in IMEX America to the lure of Las Vegas as a meetings and conventions destination. “Las Vegas is made for business. It's one of the world's leading destinations for meetings and events and hosts over 20,000 meetings, conventions, and exhibitions per year. The city has a fantastic infrastructure and with 140,000 hotel rooms, we are unlikely to run out of high quality accommodation. Combine that with excellent transportation links from across the US, growing direct international links, and our partnership with the Las Vegas Convention&Visitors Authority (LVCVA), and we are confident of a winning formula. Research shows that events that move to Vegas experience a 14% increase in attendance. More attendees means more potential business," Bloom stated.
As testimony to the strategic importance of the IMEX America show for Las Vegas business, the show's headquarters hotel, the Venetian/Palazzo, is extending an exceptional rate to show buyer attendees of US$129/night and a supplier rate of US$189/night for early birds and US$209/night thereafter (plus resort fee). Delta Airlines and the Star Alliance group are also offering special discounted airfares to participants.
This affordable lodging and travel price, along with free entry to the show and an unprecedented array of free education programs makes the ROI of IMEX America even stronger for industry professionals from the US and the world who want to attend.
Registration for IMEX America is now open at www.imexamerica.com/register .
MEDIA CONTACT: IMEX America, Kit Watts, Tel: +44 (0) 1273 224940, Cell: +44 (0) 7968 417518, Email: firstname.lastname@example.org ; Carina Bauer, Tel: +44 (0) 1273 224921, Cell: +44 (0) 7785 392812, Email: email@example.com ; Jen McNeil (US), Tel: +1 774 233-0076, Cell: +1 508 380 2902, Email: Jennifer.firstname.lastname@example.org