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( In response to shifting consumer expectations of accommodation standards, AAA Tourism is reviewing the STAR Rating Scheme Standards across all accommodation categories.

The process is already underway with Tourist/Caravan Parks and the Motel review will commence shortly.

AAA Tourism recognises industry has valuable input into the Scheme and while changes to the Standards will be based predominantly on recent consumer research that ascertains consumers’ key attributes in selecting accommodation, input will also be received by Motel stakeholders.

All Motel operators who are part of AAA Tourism’s STAR Rating Advantage Membership will have an opportunity to have their say on the existing STAR Rating Standards by completing an online survey, which can be reached by clicking on a link on the AAA Tourism website:

A working group, established by AAA Tourism, including industry representatives, will then analyse all information and make recommendations to AAA Tourism management.

The Australian STAR Rating Scheme has enjoyed consistent and strong consumer loyalty with recent AAA Tourism research showing 89% of consumers are aware of the STARS for accommodation ratings and 96% intend using it in the future (Colmar Brunton, 2007).

“We are keen to ensure that the Scheme accurately reflects what guests are looking for from the STAR Ratings,” says Paul Baumgartner, AAA Tourism National Manager of STARS.

“Motel operators are in contact with consumers on a daily basis, so their comments assist us in clarifying any issues and will allow us to ensure the Australian STAR Rating Scheme continues to be the premier accommodation rating tool in Australia.”

The Tourist / Caravan Park Category survey undertaken earlier this year received a significant amount of feedback, and the process is now underway to review each element of the Tourist / Caravan Park Category Standards.

For further information please contact: Trent Carslake +61 (03) 9686 5344 Rowland Pinder Pty Ltd

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