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Pacific Asia Travel Association names 3 Hawaii tourism professionals to Industry Council

Pacific Asia Travel Association names 3 Hawaii tourism professionals to Industry Council ( The Pacific Asia Travel Association (PATA) is currently holding its 60th Anniversary Conference at the China World Hotel in Beijing from April 9-12, 2011. Part of the conference program included the appointment of delegates to its Industry Council, of which three appointees are from Hawaii.

The Hawaii delegates named are:

- Professor Juanita Liu, Dean and Professor at the University of Hawaii
- Walter Smith, President of Smith’s Motar Boat Service on Kauai
- Juergen Thomas Steinmetz, Publisher of eTurboNews headquartered on Oahu

The Industry Council meeting took place in Beijing under the chairmanship of Luzi Matzig, CEO of Asian Trails Thailand. Discussion points included, among others, the China Consumer Confidence Index review in data for 2010, the China Outbound Travel Monitors 2011 key findings, outbound developing trends for China, the outbound leisure travel consumer behavior developing trend, and outbound key destination performance.

The delegates of the council also discussed PATA’s crisis support system and the importance of setting up a contingency plan to be ready to respond to crises, such the current situation in Japan.

The Pacific Asia Travel Association is the recognized authority on Asia Pacific travel and tourism. PATA provides leadership and advocacy to the collective efforts of government, state, and city tourism bodies; airlines; cruise lines; and travel industry companies. PATA’s mission is to enhance the growth, value, and quality of Asia Pacific travel and tourism. Thousands of travel professionals belong to PATA chapters worldwide.

PHOTO (L to R): Juanita Liu&Juergen Thomas Steinmetz (not shown: Walter Smith)

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