The Anguilla Tourist Board Appoints Marie Walker Director of North America
Mrs. Walker will be responsible for all sales and marketing activities throughout North America, with operations headquartered in White Plains, New York.
In making the announcement, Mrs. Amelia Vanterpool- Kubisch, Director of the Anguilla Tourist Board stated, “Marie has played a major role in putting Anguilla on the radar of the U.S. trade and consumer traveler with a strategic sales approach, new trade initiatives and an intensive public relations and special events campaign. By streamlining all the North America efforts we will have an efficiency of activities to sustain our momentum in the U.S. and increase our presence there; strengthen our Canadian office and launch new initiatives to support the established Canadian tour operators, consolidators and airlines.”
One of Mrs. Walker’s first steps in overseeing Canada is the appointment of Ontario based Sun Resorts Marketing for account representation in the market, under the direction of twenty year veteran, Dale Pusching. Sun Resorts Marketing will be responsible for all sales and marketing efforts for Anguilla throughout Canada, including travel trade liaison, consumer inquiry fulfillment and public relations.
The award winning Portfolio Marketing Group of New York City, whom the ATB appointed as their agency of record for the U.S. in 2004 will continue to be an integral part of her marketing team, responsible for public relations, promotions, special events and collateral materials.
Mrs. Walker brings to her post a wealth of marketing and tourism communications experience. During her tenure with the Jamaica Tourist Board she held several positions including Marketing Representative for the U.S. Mid-Atlantic region and Advertising Manager for North America. She is the proud recipient of several prestigious industry awards, among them the coveted Caribbean Tourism Organization Allied Members “Jerry” award given by American Express Publishing and New York Magazine; the American Marketing Associations “Silver Effie” for Advertising Effectiveness; and Jamaica’s Consul General of New York “Point’s of Light” for her outstanding service in the Jamaican community. She currently sits on the Caribbean Tourism Organization (CTO) Planning Committee.
To learn more about Anguilla, call the Anguilla Tourist Board at 1 877 4ANGUILLA (US) or in Anguilla 1 264 497 2759 or visit www.anguilla-vacation.com
The Portfolio Marketing Group
1110 Second Avenue
Manhattan, NY 10022
T 212 593 6415
D 212 715 1612
F 212 644 0864