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SriLankan Airlines Wins Gold at the PATA Gold Awards 2007 for the Best Marketing Campaign for an Airline

( Washington, DC, August 1, 2007 - SriLankan Airlines took home another trophy for the mantel this week when they won their first Gold Award at the prestigious Pacific Asia Travel Association (PATA) Gold Awards 2007, for the best marketing campaign for an airline. The airline's 'Home Away from Home' campaign which promoted its local hospitality and warmth proved hugely popular in Sri Lanka where it was launched, reinforcing SriLankan Airlines brand values of warmth and traditional hospitality.

PATA's Gold Awards recognize outstanding achievement in a variety of endeavors, bringing acclaim to the best the Asia Pacific's travel industry has to offer. The annual PATA awards recognize exceptional achievement in areas such as marketing, heritage and culture, environment, education and training with the winners setting industry standards for excellence and innovation.

"We are honored to receive this Gold Award from PATA as testament to the airline's high standards of innovation and creativity," Chandana de Silva, Head of Corporate Communications at SriLankan Airlines said.

The 'Home Away from Home' campaign was developed by SriLankan Airlines Advertising and agency Grant McCann Erickson.

About SriLankan Airlines
SriLankan Airlines is one of the largest airlines in Asia, and is a previous winner of the Best South Asian Airline Award for 2005 and with its positioning of Colombo, Sri Lanka as the gateway to India now offers almost 100 weekly flights throughout India.

SriLankan Airlines is owned as a joint venture of the government of Sri Lanka and Emirates Airlines. Emirates Airlines provides daily service from New York's JFK Airport to Dubai with easy same day connections onwards to Colombo, Sri Lanka. With the launch of services to Jeddah in Saudi Arabia earlier this month, SriLankan now serves 51 international destinations in 28 countries. Its domestic service, SriLankan Air Taxi, has 14 destinations within Sri Lanka. From Colombo, the airline offers connections to international destinations that include Paris, London and Zurich in Europe, as well as Kuala Lumpur, Singapore and Bangkok in Asia. The airline's website, provides complete information on additional flights, services and special web fares.

For information or press office materials contact:
Ms. Havilah R. Ross, Partner Concepts
Telephone: 410-224-7688

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