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IATA hails PATA’s key role in Asia Pacific travel and tourism

IATA hails PATA’s key role in Asia Pacific travel and tourism ( BANGKOK, Thailand: Giovanni Bisignani, director general and chief executive officer of the International Air Transport Association (IATA), has hailed the Pacific Asia Travel Association’s (PATA) unique contribution to the region’s tourism industry.

Said Bisignani, “For 60 years, PATA has played a key role in the remarkable development of travel and tourism in the Asia Pacific region.”

With the Asia Pacific now the world’s largest aviation market, he expressed significant optimism about future growth in the region. “IATA fosters aviation's continued development as an even safer, greener, and more profitable industry. Aviation’s success helps drive travel and tourism growth that delivers broad economic benefits,” he commented.

With this agenda, he said IATA looks forward to the next 60 years of working together with PATA.

Bisignani is the second global industry leader to have commended PATA during its 60th anniversary year. David Scowsill, president and chief executive officer, World Travel&Tourism Council (WTTC), recently described PATA as “among the leading authorities in travel and tourism,” having put the Asia Pacific region on the global tourism map.

PATA’s 60th Anniversary and Conference takes place from April 9-12, 2011 at the China World Hotel, Beijing. Taking the theme, “Building Tourism: Past. Present. Progressive," the conference is the focal point of PATA’s year-long campaign of 60th anniversary events and activities.

Starting life as a small group of enthusiastic travel professionals back in 1951, PATA has grown into a powerful and dynamic membership association, driving responsible tourism growth across the Asia Pacific region.

Over the course of 60 years, it has led the development of the Asia Pacific region from a little-known, untouched part of the globe, into what is today - the fastest-growing, most exciting tourism destination in the world. By 2020, PATA expects international arrivals to soar to 530 million.

The PATA 60th Anniversary and Conference will be a pivotal event for the Asia Pacific travel and tourism sector and a must-attend for anyone interested in the on-going development of this dynamic region.

For more information on PATA’s 60th anniversary, or to register for the 60th Anniversary and Conference, visit: .

MEDIA CONTACT: PATA Communications, Bangkok, Thailand, Tel: +66 2 658 2000, Email: , Online newsroom: , Twitter: , Facebook:

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