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U.S. Department of Commerce helps Hawaii schools attract more international students

U.S. Department of Commerce helps Hawaii schools attract more international students ( (Honolulu, HI) The U.S. Department of Commerce’s Hawaii Export Assistance Center hosted an international conference call on Thursday for Hawaii schools with the education specialists at U.S. Embassies in eight countries. The purpose of the two-hour market briefing was to provide Study Hawaii Consortia member schools with insight on how to attract more foreign students to Hawaii. The participating schools were able to learn about trends in the education sector in key markets and hear details on the Education Trade Mission to Vietnam and Indonesia being led by the Department of Commerce in April 2011.
Over twenty participants from seven Hawaii schools heard from twenty-two U.S. Department of Commerce specialists in China, Hong Kong, Indonesia, Japan, Korea, Singapore, Taiwan, and Vietnam. Participating schools included the University of Hawaii at Manoa, Hawaii Pacific University, Global Village English Center, Hawaii Community College, Leeward Community College, Japan-America Institute of Management Science, and the University of Hawaii at Hilo.
It is estimated that international students studying in Hawaii provide at least $160 million of direct impact towards the state’s economy annually, based on a study conducted last year by the State of Hawaii. While Japan has supplied the majority of the Asian students studying in Hawaii for many years, China and Korea are leading a substantial increase of students from across eastern Asia. These emerging markets in the education sector reflect an uptick in economic activity throughout the region that Hawaii businesses are in an excellent position to leverage. In an increasingly globalized world, the study abroad market is quickly growing in developing countries where English proficiency and American education in particular are considered competitive advantages in work and society. The revenue that U.S. schools generate through attracting foreign students is considered an American service export.
In order to promote U.S. schools in international markets, the U.S. Department of Commerce’s U.S. Commercial Service actively develops programs designed to assist schools in attracting more international students. These efforts also support President Obama’s National Export Initiative, whose stated goal is to double U.S. exports within the next five years.
With its network of offices across the U.S. and in more than 80 countries, the U.S. Commercial Service utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide, including educational services.
For more information on how the Commercial Service promotes U.S. education, visit

John Holman Director, Pacific Islands Hawaii Export Assistance Center U.S. and Foreign Commercial Service United States Department of Commerce | p. 808.522.8041 | f. 808.522.8045

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