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VISIT LONDON AT EIBTM 2007: A BIGGER STAND WITH A DIVERSE PARTNER REPRESENTATION TO SHOWCASE THE BEST OF LONDON FOR EVENTS AND INCENTIVES

(Forimmediaterelease.net) EIBTM 2007 guests will have the opportunity to experience London as the ultimate exciting destination for events and incentives. The Visit London stand, number G110, will host several of London’s tourism businesses, giving visitors the chance to explore options for their next events or incentive trip with a diverse range of unique venues and professional service providers.

Visit London will launch a European incentive campaign at the show that will highlight the number of diverse activities that can be organised in the city for an inspirational team building session. A special treasure hunt will encourage buyers to visit the stand in order to discover more about London as the ideal incentive destination. As a taster visitors to the stand will be able to take part in a selection of virtual sporting challenges ranging from a game of tennis at Wimbledon to golf at Hampton Court Palace. Challengers can compete to win a state of the art entertainment system and a host of other great prizes will also be on offer on the stand.

Visit London’s stand partners will provide guests with a more interactive and informative view of the city’s offerings. They will illustrate that London’s inspirational venues and services can make any request possible with the end result unique to London. Confirmed partners to date include: Radisson Edwardian, Radisson SAS Portman and Park Inn Heathrow, Novotel London West, Barbican, Hilton, Brocket Hall, Royal College of Physicians, Park Plaza Hotels and Resorts, Mango Event Management Ltd., ExCeL London, The Cumberland/Royal Horseguards/Tower Guoman, Competitive Edge, Historic Royal Palaces, London Duck Tours, Science Museum London, Millennium Gloucester and National Maritime Museum. More will be announced as EIBTM approaches.

Stand features will also include a large focus on MPI’s European meetings and events conference as pre-registration will be opened for the 2008 conference. London is to host MPI’s European meetings and events conference from 18th to 20th April 2008 and a key factor in the selection of London as the host destination was the easy accessibility that the city can provide to international and European guests.

Barbara Jamison, Visit London’s Sales Manager Europe, says: “Last year we had a very successful show and we are aiming to improve our results for EIBTM 2007. Our stand, with its diverse partner representation, will deliver inspiration for all buyers as well as providing them with some exciting news about major events taking place in 2008 in the city. Our aim is to highlight the wide range of activities that can be organised in London for incentives and this is the first step of our roll out plan for the launch of our European incentive promotional campaign. At the same time, we are working on a unique proposition for MPI’s European meetings and events conference and encourage everyone to secure their place early for a truly unique event.”

Visit London will once again have a sustainable stand by using environmentally friendly options whenever possible.


For further information please contact Sandra Boutonnet at Cut Communications href="mailto:sandra.boutonnet@cut-coms.co.uk">sandra.boutonnet@cut-coms.co.uk / +44(0)20 7096 2958 or the Visit London press office on +44 (0)20 7234 5842.

NOTES TO EDITORS:

Visit London’s role is to promote London as the world’s most exciting city, targeting domestic and overseas business visitors as well as Londoners. The London Development Agency has been delegated responsibility for the promotion and development of tourism in London by the Mayor. Visit London has been appointed by them to deliver on marketing and promotion activities and to be the representative of the London tourism industry.

Visit London offers a first-class service for the business market, with a team of impartial experts and a range of free services helping event organisers source the perfect venues and services:

| Free and impartial venue finding service with advice on the most suitable venues and professional service providers, checking availabilities and obtaining quotes

| Free planning tool kit including:
- The Official Business Guide – a destination guide outlining London’s best assets as a global meeting, incentive, conference and event destination
- The Event Planner’s Guide - the official comprehensive directory of London's suppliers (venues and professional service providers)
- London for Associations insert – a guide highlighting all that London has to offer the Association and not-for-profit market, including case studies and information on how Visit London's dedicated Associations team can help in putting bids together.
- Destinations videos including a general ‘London means business’ video showcasing London as one of the best cities for events, and ‘Future London’ focussing on future leisure, commercial and transport developments in the city.
- Images of London from our picture library at visitlondon.com/photo_library
- Posters of London

| Assistance with bids preparation including bid documents

| Facilitation of site inspections and familiarisation visits: coordination of introductions and meetings with suppliers (venues and professional service providers)

| Information on London and inspiring ideas for itineraries for social and accompanying persons’ programmes

| visitlondon.com/business - regularly updated with usual information on venues, hotels, attractions, event services, special offers, etc.

Jemma Lyon
PR

Cut Communications
167-169 Great Portland Street
London W1W 5PE

d: +44(0)20 7096 2960
f: +44(0)20 7436 9281

w: www.cut-coms.co.uk

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