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KOREAN AIR U.S. TO CHINA TRAFFIC JUMPS 55

(Forimmediaterelease.net) AIRLINE TO LAUNCH MULTI-MILLION DOLLAR AD CAMPAIGN IN U.S.

Los Angeles, CA (July 25) — Korean Air's growth in passengers from the US to China has skyrocketed 55% year-on-year and the airline expects this strong growth pace to continue through at least 2010.

Meanwhile, according to IATA, the overall number of passengers going to China from the U.S. has grown more than 10% yearly for the past several years, twice the growth of Transpacific traffic as a whole.

So last year, Korean Air proclaimed China as its second home market. “We're positioning ourselves as America's preferred airline to China and provide more access between the two countries than any other airline in the world. This supports our unique claim," says Korean Air's Marketing Director John Jackson.

And in September, the airline is putting its money where its mouth is.

"In the fall, we're launching an ad campaign in the US - worth tens of millions of dollars - to support our claim." Jackson adds. “You'll be seeing Korean Air on TV and in print, and we'll be showcasing our reach and style."

Jackson says Korean Air has a decided advantage over US domestic carriers whose rights to China are restricted and parceled out by the DOT. There are no such restrictions on Korean Air, which flies to more than 20 cities in China, with plans to add more destinations each year.

"There are not enough planes and seats to China to meet market demand," Jackson says. “But Korean Air has been planning for this China activity for a long time and has enough planes on order to fill as they become part of our fleet."

The airline currently has a fleet of 123 aircraft and serves 114 cities in 37 countries. It operates over 80 passenger flights per week to Asia from 12 North American gateways including Atlanta, Chicago, Dallas, Honolulu, Las Vegas, Los Angeles, New York, San Francisco, Seattle, Toronto, Vancouver and Washington DC.

More information about Korean Air's routes, fleet and service is available at koreanair.com.

Penny Pfaelzer
PfaelzerDean&Partners, Inc.
1020 East Northern Avenue
Phoenix, Arizona 85020 USA
Phone (602) 532-9732
Fax (602) 371-8187
Mobile (602) 315-1149
www.pfaelzerdean.com

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