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Meeting Industry: BTC 2007- time to change...location, opportunities, web

( A new location, a new way to make business and a new website, designed to become a work tool for meeting industry professionals. The 2007 edition of BTC, the International Meetings, Conventions and Incentives Fair appears on the market with many new ideas.

First of all, Btc will be held in Rome (November 8-9) in the pavilions of the new Rome Exhibition area. A choice representing a strong turning point for BTC: the continuous tourist growth of the Italian capital, as well as its visibility and ability to attract buyers on an international level, will surely give new life to BTC, for 23 years the referring point of the meeting industry in Italy.
The Rome choice might represent a first, important step to create new opportunities and increased chances of visibility for meeting industry professionals.

But this is not the only, important new event marking the 2007 edition: for the first time, free appointments will be introduced between demand and supply. Thanks to new tools, made available to professionals by the organisation, negotiations will take place according to specific needs of exhibitors and buyers. Buyers and exhibitors will have two, instead of three, days to negotiate, so as to allow the market to optimise its participation in the event, improving business, as well as contact effectiveness.

Last but not least, the new BTC website designed to be an operative work and information tool for meeting industry professionals. It is divided into 4 main areas: Exhibitors, Hosted Buyers, Visitors and Press. Each area gives detailed information, aimed at the various event targets, as well as a private area to allow buyers and exhibitors to benefit from facilities provided by the organisation. Thanks to the website, demand and supply will be able to get in touch and define their appointments for the fair. News concerning the website with reference to the introduction of new functions, as well as news characterising the event up to its opening, will be communicated to the market through periodical newsletters, which will be sent to national and international meeting industry professionals

Elisabetta Bertalot
TTG Italy
BTC Press Department

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