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UNWTO Ministers’ Summit at WTM to issue Statement of Intent

UNWTO Ministers’ Summit at WTM to issue Statement of Intent ( The fourth and largest-ever UNWTO Ministers’ Summit at World Travel Market (WTM) will for the first time conclude with a Statement of Intent outlining the future direction of the travel and tourism industry.

The country tourism ministers attending this year’s November 9 summit - “Shaping a Stronger Travel and Tourism Industry – governance and business models for the future" – will agree on their plan and direction for the industry for the next 12 months.

It will be the first time global travel ministers agree to a set of actions and principles for the future of the industry.

The UNWTO Ministers’ Summit at WTM is poised to be the largest ever, surpassing last year’s record of 147 ministers and aides.

The ministers and aides will be joined by senior business leaders from the industry to help agree the future direction for travel and tourism. Last year, private sector speakers included Thomas Cook chief executive Manny Fontenla-Novoa.

World Travel Market chairman Fiona Jeffery said: “The UNWTO Ministers’ Summit at World Travel Market remains extremely significant for travel and tourism this year.

“This year’s Statement of Intent, agreed by the largest ever meeting of tourism ministers, aides, and leading private sector representatives makes the UNWTO Ministers’ Summit at WTM even more central to the future success of the travel industry.

“As WTM is the premiere global event for the travel industry, it is the ideal business environment for this far reaching and critical meeting, the outcome of which will set the agenda for the following 12 months.”

“The 2010 Ministers’ Summit provides a crucial platform for public and private stakeholders to address current global challenges” said UNWTO secretary-general, Taleb Rifai. “This is a unique opportunity for ministers from around the globe to share experiences and set the outline for the future of the industry,” he added.

Also for the first time this year, World Travel Market will host the WTM Ministerial Evening at the prestigious St. Paul’s Cathedral, London. The exclusive evening will host tourism ministers and senior aides from around the world and will offer entertainment from a leading London West End musical production.

The UNWTO Ministers’ Summit at WTM takes place at ExCeL, London on Tuesday, November 9, 2010.

For more information on the World Travel Market’s Ministerial Program 2010, please visit .

UNWTO Principal Media Officer: Marcelo Risi Tel: (+34) 91 567 81 60 Email: UNWTO Communications Program Tel: +34 91-567-8100 Fax: +34 91-567-8218 Email: Nicole Collett Press and PR Executive World Travel Market Tel: 020 8910 7836 Fax: 020 8334 0624 Website:

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