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Winners of the 2010 Tourism for Tomorrow Awards

Winners of the 2010 Tourism for Tomorrow Awards ( The four winners of the World Travel&Tourism Council’s 2010 Tourism for Tomorrow Awards were announced during the 10th Global Travel&Tourism Summit at the National Centre for the Performing Arts in Beijing, China. Of the 12 finalists, Emirates Hotels&Resorts, Whale Watch Kaikoura, Accor, and Botswana Tourism Board, were crowned the winners for their successful work in advancing sustainable tourism best practices in different parts of the world.

The awards are organized in association with two strategic partners: Travelport and The Travel Corporation’s Conservation Foundation. Other sponsors/supporters include: 4hoteliers, BEST Education Network, Breaking Travel News, Budget Travel, CNBC, eTurboNews, fvw, Friends of Nature, Gap Adventures, the International Tourism Partnership/Green Hotelier, Mercado e Eventos, National Geographic Channel/Sky News, National Geographic Traveler, Planeterra, Newsweek International, the Rainforest Alliance, Reed Travel Exhibitions, Saffron Media, South China Morning Post, Simon&Baker Travel Review,, Sustainable Travel International, The Economic Times of India, Tony Charters&Associates, Travel&Adventure Show, Travel Daily China, Travel Daily News, Travelmole, Travel Weekly US, Travesias, TTG Asia, TW Group, TTN Middle East, USA Today, and World Heritage Alliance.


Indigenous Maori-owned and locally operated, Whale Watch Kaikoura wins the Community Benefit Award for its outstanding achievement in rebuilding the local economy through community-based tourism in Kaikoura on the East Coast of South Island in New Zealand. Whale Watch Kaikoura specializes in giving more than 100,000 visitors annually the opportunity for up-close observation of marine life, including rare Sperm Whales, using environmentally-friendly vessels. The company was founded in 1987 by local Maori, to create jobs for the indigenous Ngati Kuri community, and has since grown into a multi-million dollar nature tourism business.


In the Conservation category, Emirates Hotels&Resorts is awarded for its success in creating the Dubai Desert Conservation Reserve (DDCR) – the first protected area in the United Arab Emirates – through the establishment of the Al Maha Desert Resort and Spa. In Australia, their Wolgan Valley Resort next to the Blue Mountains World Heritage Area is one of the best examples in the world of conservation through tourism. The project is successfully reversing extensive grazing and development damage to restore rare native flora and fauna.


Botswana Tourism Board is awarded the Destination Stewardship Award for its “low-volume - high-yield" approach to tourism in the Okavango Delta – an internationally-recognized Ramsar Site (ODRS) and particularly for the legislative framework put in place and ecotourism standards to ensure proper management of one of the world's most iconic nature travel destinations. Today, sustainable tourism in the Okavango employs 34 percent of the adult population in the area, while protecting the largest inland wetland in the world for future generations.


Accor wins the award for Global Tourism Business for its Earth Guest Program and company-wide philosophy based on hospitality, respect for diverse cultures, environmental best practices, and the social welfare of local people where they operate in more than 100 countries.


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• 2010 Tourism for Tomorrow Awards winners and finalists
• Photos (for high resolution photos please contact Susann Kruegel at href="">
• Footage on
• Next year’s ceremony will be held in Las Vegas, USA

Susann Kruegel Manager, e-Strategy and Tourism for Tomorrow Awards World Travel & Tourism Council Tel: +44 (0) 20 7481 8007 Email: Web: Watch the 2010 Tourism for Tomorrow Awards on our YouTube channel at

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