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BTC appoints Adria Congrex as inbound and ground handling agency

BTC appoints Adria Congrex as inbound and ground handling agency ( Adria Congrex has been selected as the partner agency for the management of inbound travel and ground services at BTC 2010, which will be held at Fiera Rimini on July 1-2.

BTC, the Italian trade show for the meetings, incentives, conferences, events and business travel industry, has chosen the Rimini-based PCO from a list of excellent candidates: “It was not an easy choice, because we received strong and interesting proposals from some very professional agencies. We decided to assign logistics services to Adria Congrex, because it is a highly-experienced and reliable agency itself, used to managing complex events,” said Gabriella Ghigi, BTC exhibition manager. “Above all, since it is a Rimini agency, it is well rooted in the region and has well-established relationships with local suppliers. This will enable BTC to provide a high-quality service to all attendees.”

Adria Congrex, a PCO that specializes in organizing meetings, conferences, and
conventions for companies, associations, and governmental and non-governmental
organizations, works across the whole of Italy and has recently expanded its
coverage, with events in Argentina, Ireland, and Austria.

“We are very excited about partnering BTC,” said Daniele Biondi, general
manager of Adria Congrex. “First of all because it is the key Italian event for the meetings industry and managing its logistics offers us an excellent opportunity to increase our visibility on the market. Secondly, because as BTC is being held in Rimini, we feel directly involved and are looking forward to 'playing host' - we want to show Italian and international buyers what the region has to offer beyond the image of Rimini as a seaside resort that everyone knows and the many services that we can make available to them.”

Adria Congrex will manage national and international flights, transfer services, and support staff on and off the show floor. It will also coordinate the whole chain of suppliers involved in the event. Hotel accommodation will be managed by AIA Palas; created in 2009 within the Association of Rimini Hoteliers, this consortium groups 50 of the city’s top conference hotels.

“We feel that we have been entrusted with a great responsibility in working with BTC, the most important marketplace in our industry,” said chairwoman of AIA Palas Alba Pellegrini. “The consortium was created to manage accommodation for events to be held at the new Palacongressi conference center and more generally to act as the one-stop partner in Rimini for conference and event organizers. For BTC, we are actively coordinating the hotels involved, offering uniform and very competitive rates, as well as packages for buyers, exhibitors, or visitors who wish to extend their stay in Rimini until Sunday, July 4.

Friday, July 2, the day on which BTC wraps up, is the date of the Notte Rosa (Pink Night,) the summer festival that involves the entire Romagna Riviera - a celebration of music, theatre, art installations, exhibitions, and concerts that will transform Rimini into a huge stage from dusk till dawn.

“It’s the most important event of the season and attracts mainly leisure tourists,” Pellegrini continued. “AIA Palas has, however, had an extraordinary response from its member hotels, which have understood the importance of hosting BTC and offering attendees the opportunity to remain in Rimini for the whole weekend at favorable rates. It is part of our commitment to BTC, through which we will show that Rimini is a top event and conference destination.

So, they will be there to demonstrate. Exactly the call of BTC 2010.

PHOTO: Pink Night / Photo from

BTC Press Office Margherita Franchetti Email: Phone: +39 349 5453111

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