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SR50 million deals at Saudi Travel and Tourism Investment Market 2010

SR50 million deals at Saudi Travel and Tourism Investment Market 2010 ( More than SR 50 Million (US$13.3 million) in deals concluded at the Saudi Travel and Tourism Investment Market (STTIM) 2010 marked the event's success in its third session. The majority of the deals were conducted in leisure projects, organizing tours, tourism accommodation, and tourism marketing.

STTIM's observers emphasized that the growth of tourism investment sectors in recent years was due to the participation of international companies in the Saudi market, specifically in the hotel industry and tourism investment. They commented that the importance of the tourism services integration contracts, which were concluded by companies and participating agencies, lies in providing integrated tourism services designed for domestic tourists who are the key targeted segment in STTIM.

The five-day market witnessed a heavy turnout by professionals, stakeholders, and investors in the travel and tourism industry from within and outside the country. The main theme of the third STTIM was, “Tourism and Job Opportunities,” which focused mainly on the role of tourism in the provision of employment opportunities for Saudis. Meanwhile, the scientific sessions discussed a number of topics in the field of tourism, such as tourism employment and training, development of tourism products, the role of travel and tourism agencies, trip organizers in providing job opportunities, tourism investment opportunities, festivals, providing job and investment opportunities for local communities, and funding tourism projects.

STTIM's exhibition included more than 114 tourism and travel companies' wings. It received intensive participation by Saudi citizens who were enlightened about the kingdom’s beautiful tourism potentials. Enticing offers of unique domestic tourism trips were provided by tour operators and hotel companies to the visitors, and the exhibition witnessed the conclusion of a number of contracts and agreements of cooperation between different participating authorities.

Abdullah Al-Jehani, vice president of the Saudi Commission for Tourism and Antiquities (SCTA) for marketing and media, and chairman of the steering committee for STTIM 2010 stated, “STTIM this year achieved a great success based on the heavy turnout, and the interaction in its 12 sessions and workshops have witnessed what included various, valuable, and unique working papers, research topics, and themes."

Al Jehani concluded: “Through organizing this important annual event, SCTA is targeting the domestic tourist through providing him with detailed information on the kingdom’s tourism potentials, prompting them to take up tourism trips inside the kingdom, as well as the gathering [of] all concerned people, officials, and investors on tourism issue[s] in order to discuss appropriate ways to develop local tourism. In addition, SCTA seeks to root the concept of ‘integrated tourism’ among local tourists regarding planning their trips, collecting information, and seeking help from tour operators before they start a tourism journey.”

A number of events were held on the margin of STTIM, such as various folklore performances, handicrafts shows, Badia tent, photography, and a fine arts exhibition, as well as the organization of tourism trips for participants and visitors of the forum to significant tourism landmarks in Riyadh city and its outskirts.

Noteworthy, STTIM was organized by SCTA under the auspices of His Royal Highness Prince Salman Bin Abdul Aziz, Amir of Riyadh at the Riyadh International Exhibitions Center during the period March 28–April 1, 2010. The fourth STTIM will be held on March 27-31, 2011.

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Najla A. Al-Khalifah Email:

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