eTurboNews - Independent and Global Travel, Tourism, Lifestyle, Entertainment News you only find here

Travel News Distribution powered by eTurboNews:

Cape tourism sector signs Code of Responsible Pricing for Cape Town ahead of 2010 FIFA World Cup

Cape tourism sector signs Code of Responsible Pricing for Cape Town ahead of 2010 FIFA World Cup ( At midday on Tuesday, March 16, 2010, Cape Town’s major tourism role players will present a united front in the campaign against overpricing during the 2010 FIFA World Cup™ when they sign the Code of Responsible Pricing for Cape Town.

Representatives of Cape Town Tourism, the City of Cape Town, the Western Cape Ministry of Finance, Economic Development and Tourism, Cape Town Routes Unlimited, FEDHASA, SATSA, Fair Trade in Tourism South Africa, Backpackers South Africa, and The Portfolio Collection will gather at Cape Town Tourism’s City Centre Visitor Information Centre for the signatory ceremony.

The event includes addresses by Cape Town Tourism CEO, Mariette du Toit-Helmbold, and Minister Alan Winde from the Ministry of Finance, Economic Development, and Tourism.

Cape Town Tourism’s Du Toit-Helmbold said that the tourism body has been consistently firm in its stance on pricing and has embarked on an industry awareness campaign around responsible pricing and practice in the run up to the World Cup. “We have taken heed of the lessons that other destinations have learnt during global events in the past, and we have communicated these messages to our membership and the tourism sector as a whole,” Du Toit-Helmbold stated.

Cape Town is an immensely popular tourism destination; voted by the UK Telegraph as their readers’ favorite holiday destination in 2009. “We are intent on using the great marketing opportunity that the 2010 FIFA World Cup™ affords us to showcase the destination as a place to which you want to return. High prices and a lack of good service will not reflect well on us, and we are focusing all our energy on ensuring that not only our infrastructure but also our mindset is on target and ready to welcome the world. The Code is an industry tool to visibly and effectively manage perceptions towards a realistic and positive pricing picture of the Cape Town tourism industry,” commented Du Toit-Helmbold.

Cape Town Routes Unlimited CEO Calvyn Gilfellan said: “Viewing the 2010 FIFA World Cup™ as a cash cow will harm South Africa's burgeoning tourism industry. Up to 290,000 extra visitors are expected to come over the five years after the tournament because of South Africa's heightened visibility. The Code is Cape Town and the Western Cape’s united voice against price gouging.“

The Code of Responsible Pricing for Cape Town has been created around four core principles:

“Fair Value" means that the tourism sector will create fair and reasonable rates for the 2010 FIFA World Cup™ that are linked to current seasonal rates.

“Responsible Tourism" underlies Cape Town’s commitment to be a destination that values and promotes social responsibility and environmental protection.

“Sustainable Tourism," whereby businesses will be expected to be mindful of the interests of maintaining a legacy for Cape Town beyond the 2010 FIFA World Cup™.

“Consumer Protection" against hidden costs and fees that surprise and annoy consumers.

“The Code of Responsible Pricing for Cape Town is a very important charter,” said du Toit-Helmbold, “As the leadership of the tourism industry, we are collectively committed to the code and the future preservation of a successful Cape Town brand. We are eager to ensure that Cape Town’s good reputation is not spoiled by greedy individuals out to capitalize on the short-term opportunities the FIFA World Cup™ offers. A few weeks of distorted pricing may well be at the expense of a responsible sector that has worked non-stop at putting this destination on the global map.”

Cape Town Tourism has committed to spreading awareness of The Code through their international PR network and through their relationship with members and stakeholders in the tourism trade.

Said du Toit-Helmbold: “For the most part, accommodation establishments in Cape Town are posting rates for the 2010 FIFA World Cup™ that are equivalent to their peak season rates. A good indication of the public’s favorable response to this is that many of them are already fully booked. Average costs for a night in a centrally-located bed and breakfast are forecast at no more than R500-R800 (£40-£64.10), whilst an award-winning, four-star city hotel is charging on average R1900–R2400 (£152.24–£192.30) per night for a room. Renowned five-star waterside hotels are asking in the region of R5000 per person per night, sharing (£400).”

Establishments wishing to sign up to the Code of Responsible Pricing for Cape Town should contact Cape Town Tourism on 021 487 6800 or email href=""> .

For more about Cape Town Tourism and the 2010 FIFA World Cup™, please visit .

Rabbit in a Hat Communications Tammy White Phone: +27 21 447 3198, +27 73 202 5041 Email:

+++ Upload Your Press Release +++

Need assistance?

You need a little assistance?Call for help

Subscribe Now!

News Distribution Service

Distribute your press release with our service?

Submit Your Press-release

Latest Travel News