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ITB Berlin attendance remains stable at last year’s level

ITB Berlin attendance remains stable at last year’s level ( An interim assessment of the world's leading trade fair for the international travel industry reveals an extremely positive situation. David Ruetz, senior managerm ITB Berlin stated: “During the first two days, the number of trade visitors was at the same level as in 2009.” The figures for international trade visitors, who account for around 45 percent of the total attendance at ITB Berlin, are also equivalent to those of last year. “One welcome development is the fact that the proportion of foreign trade visitors from Asia and Africa has more than doubled,” Ruetz reported. They now make up 27 percent of the total, compared with around 13 percent last year. “This is largely attributable to the impending FIFA World Cup in South Africa and to the ITB Asia,” Ruetz concluded, following initial discussions. He also emphasised that “bosses are coming back again.” The proportion of trade visitors occupying senior management positions has risen from 53 to 67 percent.

The ITB Berlin Convention has also recorded a slight increase. The individual events that are attracting the highest attendances, each with more than 500 participants, are “Social Media: Lessons from the Leaders” and the presentations by the “ITB World Travel Trends Report.” Ruetz said, “These outstanding figures provide impressive confirmation that the ITB Berlin Convention is the leading think tank for the global travel industry.”

Brief new items about all areas of ITB Berlin are available to journalists in the regularly updated Dailies, which can be downloaded at . Here are some of the latest extracts:

Turkey: Germany remains the most important source market +++ Egypt: Mystic and magic as a new brand +++ Dominican Republic: Delight with slight increase +++ Croatia is becoming a lifestyle destination +++ Poland: Partner country of ITB Berlin 2011 celebrates major anniversary +++ ITB Berlin Convention, CSR Day: Performance promotes sustainability +++ DRV: Cruise operators are surfing on a wave of success +++ GfK: Slight increase in sales, but falling prices.

The Dailies are produced by an English and a German editorial team. In addition, a new generation of journalists at the Thomas-Morus Academy Benzberg has been commissioned by ITB Berlin to produce a blog, which can be found at The Dailies provide details about current press conferences, the ITB Berlin Convention, and also about highlights for the general public.


ITB Berlin 2010 will take place from Wednesday, March 10 to Sunday, March 14. ITB Berlin will be open to trade visitors only from Wednesday to Friday. ITB Berlin is the world’s leading travel trade show. In 2009, a total of 11,098 companies from 187 countries exhibited their products and services to 178,971 visitors, who included 110,857 trade visitors. Parallel with the trade fair, the ITB Berlin Convention will be held from Wednesday to Friday, March 10-12, 2010. Full details of the program can be found at .

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Messe Berlin: Michael T. Hofer Group Press and Public Relations Director ITB Berlin/ITB Asia: Astrid Ehring Press Officer Messedamm 22 D-14055 Berlin Tel.:+4930 3038-2275 Fax: +4930 3038-2141 Email: Web:

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