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Heat readers vote Cape Town best holiday ever

Heat readers vote Cape Town best holiday ever ( Cape Town has received yet another accolade for best holiday destination – and this time it’s been voted for by South Africans themselves – in a heat magazine reader survey, Cape Town was voted Best Holiday Destination Ever.
This will be Cape Town’s first accolade for 2010 after numerous 2009 awards such as Best Destination by Virgin Holidays Responsible Tourism Awards 2009, World's Best Entertainment/Lifestyle Destination by the Luxury Travel Awards 2009, and being nominated one of the British Airways Top Ten Travel Destinations for 2010.

Heat magazine’s first summer holiday survey took place at the beginning of January 2010 when readers took part in voting for their best holiday destination ever, their favorite beaches, and their least desired vacation spot (among other questions). Heat found that readers voted the beach as their favorite holiday spot, with Cape Town and Durban beaches emerging as favorites. A stay in Cape Town topped the log as Best Holiday Eve’, with almost 20 percent of the total votes - up against the likes of Ballito, the Maldives, Mauritius, and Thailand. A stay on a tropical island came in as second choice.

“We are thrilled to have this endorsement,” said spokesperson for Cape Town Tourism, Lianne Burton, “We are so proud that South Africans are favoring a destination close to home over an international holiday. This really tells us that Cape Town is a destination with something for everyone, and we look forward to welcoming heat’s readers for many years to come.”

Heat is a weekly magazine with national distribution and a circulation of 50,281 (ABC July - September 2009).

For more information on Cape Town and activities on offer, call Cape Town Tourism on +27 (0)) 21 487 6800 or visit .

Cape Town Tourism Lianne Burton Phone: + 27 21 487 6804 Email: Rabbit in a Hat Communications Tammy White Phone: + 27 21 447 3197, +27 73 202 5041 Email:

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