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SCTA and Carrefour collaborate to market productive families handicrafts

SCTA and Carrefour collaborate to market productive families handicrafts ( The National Project of Tourism Human Resources Development (Takamul) signed a memorandum of cooperation with Carrefour, the hypermarket chain, (KSA Group), to market the productive families' handicrafts. The memorandum comes within the framework of Takamul's investment program to provide a location and different outlets to market the products of the productive families in Ghrnada Mall, Riyadh, which is also in line with Carrefour Group’s social role. This step comes after the success of the first experience of Takamul in empowering productive families to manufacture and market their handicrafts, providing training, and marketing their products within a number of private sector facilities.

Dr. Abdulla Al Washeel, director general of the National Project of Tourism Human Resources Development (Takamul), stated that SCTA is taking a leading role to empower artisans to practice their profession and that the potential shown by artisans reflects the success of SCTA in its efforts to build capacities of artisans in the field of handicrafts and traditional industries, as well as achieving its main objective to preserve national handicrafts. He expressed appreciation to Takamul partners and mentioned that Al Hokair Group has provided through its facilities, free-selling outlets to artisans during the last week of each month, which helped a lot in the marketing of productive families' handicrafts.

The second phase of the program will be dedicated to empowering artisans to rely on their own efforts to manufacture and market their products through the Human Resources Development Fund, which provides unlimited support for Takamul.

Dr. Washeel referred to the concern of His Royal Highness Prince Sultan bin Salman bin Abdul Aziz, president of SCTA, to focus and collaborate the efforts on empowering the local community to provide tourism, heritage, and antiquities services at a high level, through providing local citizens with appropriate training and support.

In this respect, Takamul trained 1,091 artisans through 69 training programs in various cities throughout the kingdom, as well as the establishment of nine business incubators, which had an important and effective role in raising the quality of their products, besides marketing them.

Najla A. Al-Khalifah Email:

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