REACHING THE GAY MARKET WTM AND OUT NOW ASK FOR SUBMISSIONS
Organisers are asking for marketing questions to be sent to specialist market agency Out Now that will help shape a targeted, interactive and internationally based session at World Travel Market, covering some of the biggest issues and challenges facing the travel and tourism industry.
“The travel and tourism industry is now beginning to recognise the importance of the gay and lesbian market and its economic potential for the future,” said Fiona Jeffery, Managing Director of World Travel Market. “We have asked Out Now Consulting to help the industry to reach out to this historically under served segment.
“Out Now is one of the most experienced market agencies of its kind, working with many travel clients, including VisitBritain, the German National Tourist Office, South African Tourism and Lufthansa.
“In a survey carried out by the Travel Industry Association (TIA), the majority of gay men (53%) and lesbians (69%) reported that a place generally identified as safe and free from intimidation and threats - is one of the top three ways they consider a destination as gay-friendly.
“Gay-friendliness is frequently mentioned as a litmus test for how gay holidaymakers view destinations, products and services.
“They are not looking for special treatment, merely the kind of consideration and equal respect that should be given to all customers.”
Jeffery added: “This is the third year that we have worked with Out Now and are delighted that the MasterClass will be able to help delegates much more comprehensively about how to tap into this lucrative market more effectively.”
Ian Johnson, CEO of Out Now said the 60-minute MasterClass will offer the latest practical advice on reaching the gay market. “We will take the most representative questions submitted to Out Now online before World Travel Market to be used as part of a presentation covering a whole range of issues”, he said.
“We also invite people to send us their brief – specifying specific requirements and budget – and Out Now will select two to present real gay travel marketing solutions to such problems at WTM. If people have ever wondered how their own brand should best approach the gay market, this is their perfect opportunity to find out.”
“The MasterClass will provide a ‘State of the Gay Travel World’ summary paper, offered free to everyone attending and setting out the essential 2007 gay travel segment data from the US, Europe and Australia.”
Out Now will also be launching the GayMarketingPro.com 2008 Gay Travel Market Workbook, two copies will be presented as prizes during the seminar (a €450 value) as well as free enrolment and five free trainings in the GayComfort training programme (worth Є244).
Questions submitted for consideration at the Gay and Lesbian MasterClass at World Travel Market should be submitted to href="mailto:firstname.lastname@example.org">email@example.com
Out Now recently won the prestigious “Outstanding Interactive” category in the annual Commercial Closet Association Images in Advertising awards for global gay marketing excellence in New York. The winning Out Now campaign was for Lufthansa German Airlines.
WTM has consistently been at the forefront of leading industry developments - such as the increasingly important LGBT travel market.
The Out Now gay travel marketing MasterClass is being presented by WTM on 14 November 2007 at the London World Travel Market, ExCel Centre.
NOTES TO EDITORS
Reed Exhibitions is the world’s leading organiser of exhibitions and conferences. Reed brings together over 90,000 suppliers and more than 5.5 million buyers from around the world every year generating billions of dollars in business. Today Reed events are held in 38 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 33 fully staffed offices.
Reed’s portfolio of over 460 events serves 52 industry sectors, including:
aerospace and defense, building and construction, design, electronics, energy, oil and gas, entertainment, food and hospitality, gifts, healthcare, IT/telecoms, jewellery, manufacturing, marketing and business services, pharmaceuticals, property, publishing, sport and recreation, transport and logistics and travel.
Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.
Reed Exhibitions is part of Reed Elsevier, a FTSE 100 company and world-leading publisher and information provider, with revenues in excess of £4.8 billion (US$ 8.4 billion) (2004).
Reed Travel Exhibitions organise 17 events worldwide, including World Travel Market, Arabian Travel Market, C.I.S. Travel Market, EIBTM, British Travel Trade Fair, Asia Pacific Incentives & Meetings Expo (AIME), International Golf Travel Market, Top Resa, Mediterranean Travel Fair, ICCA Exhibition, in association with the ICCA Congress, International Luxury Travel Market (ILTM), La Cumbre, City Break, China Incentive, Business Travel & Meetings Exhibition (CIBTM), Latin American & Caribbean Incentive & Meetings Exhibition (LACIME), Gulf Incentive Business Travel & Meetings (GIBTM) and Asia Luxury Travel Market (ALTM).
Further media information:
For WTM: Jane Larcombe phone +44(0)1892 785071 or email firstname.lastname@example.org
For Out Now: Ian Johnson, CEO, Out Now
Phone: +44-(0)20-8123 5288 or email
Press pre-registration for World Travel Market 2007 is available online.
Please go to WTM Press Pre-registration form
WORLD TRAVEL MARKET ONLINE PICTURE LIBRARY
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Log on to www.wtmlondon.com
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