ITB Berlin focuses on social media
In the future, the world’s largest travel trade show, which is held annually in March and welcomes around 8,000 journalists from more than 90 countries to Berlin, will be using numerous social media portals to engage in interesting discussions on the subject of tourism.
ITB Berlin has launched the “ITB Berlin Pressenetz” on Xing and the ITB Berlin Press Newsroom on LinkedIn to give journalists networking on the web a quick and uncomplicated means to exchange views about travel news and trends. ITB Berlin is also on Twitter, where journalists and industry experts can find out about this vibrant industry and communicate in real time. Journalists who log on to the ITB Facebook page can also find a multimedia overview of all the fair’s social media activities. Each portal will publish advance extracts from the ITB World Travel Trends Report. All the ITB Berlin and ITB Convention press releases can also be subscribed to via RSS feeds. Videos and original commentaries are available over ITB Berlin’s youTube channel, at www.youtube.com/user/ITBBerlin .
“We have taken on this growing market with online communities at just the right time and regard the social web as an appropriate way to actively observe the travel market and openly discuss trends," commented David Ruetz, senior manager, ITB Berlin.
Messe Berlin: Michael T. Hofer Group Press and Public Relations Director ITB Berlin/ITB Asia: Astrid Ehring Press Officer Messedamm 22 D-14055 Berlin Tel:+ 4930 3038-2275 Fax: + 4930 3038-2141 Email: firstname.lastname@example.org Web: www.messe-berlin.de For additional details: www.itb-berlin.com www.itb-kongress.com