EIBTM and RTE back call for new meeting management discipline
Meetings have taken place in Copenhagen, Denmark, and California with over 30 leading players representing all sectors of the meetings industry. The meetings and discussions have resulted in the Manifesto – a focused and innovative vision for the meetings industry.
The Manifesto calls for the establishment of the Meeting Architecture 2011 project to plan for the longer-term development and implementation of this new meeting management discipline.
Commenting on the initiative, Maarten Vanneste said: “This Meeting Manifesto aims to start a new era for the meetings industry, moving from a primary focus on hospitality and logistics towards designing, executing, and measuring meeting contents and formats that has a purposeful impact on participants.
“By designing meetings to support information, networking, and motivation objectives, participant behavior will as a consequence provide more value for stakeholders.”
To download the Manifesto and/or to contribute to the development of this new discipline log onto www.meetingarchitecture.org .
The topic of Meetings Architecture will be discussed as part of the professional education program at EIBTM, December 1-3, Fira Gran Via, Barcelona. For further information on the event and to pre–register, log onto www.eibtm.com .
Andrea Klar CUT Communications 167-169 Great Portland Street London W1W 5PE d: +44(0)20 7096 2956 m: +44(0)79 0049 4467 f: +44(0)20 7436 9281 w: www.cut-coms.co.uk