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The entire ITB Asia on your mobile phone – free of charge

The entire ITB Asia on your mobile phone – free of charge ( Visitors to this year’s ITB Asia can download a free guide to the show on their mobile phones. The first ITB Asia Mobile Guide offers the entire show at one’s fingertips, including a list of exhibitors, a floor plan, and information on press conferences and sightseeing in Singapore. The ITB Asia Mobile Guide, provided by GIATA&TOURIAS, will make it easy for ITB Asia visitors to find their way around the Suntec Singapore International Convention and Exhibition Centre. The ITB Asia Mobile Guide also contains the program of WIT-Web In Travel 2009, a list of ITB Asia events, presentations, and receptions.

At the end of each show day, the ITB Asia Mobile Guide can be used to find the best way around town offering ideas on where to enjoy Singapore’s nightlife. Restaurants and bars can be accessed along with tourist information, plus details about key attractions in the city. This clever system can be easily downloaded onto many commonly-available mobile phones at

The ITB Asia Mobile Guide will also be available as an Internet-based version to display additional features such as detailed hall plans, shortly before the show commences on October 21, 2009 at

The technology is based on a system used by TOURIAS tips&deals, a travel guide for mobile phones. The system was developed by the Germany-based provider of tourism services Campagnon Media and GIATA, a leading content provider for the tourism sector.


ITB Asia will take place at the Suntec Singapore Exhibition&Convention Centre, October 21-23, 2009. It is organized by Messe Berlin (Singapore) Pte Ltd and supported by the Singapore Exhibition&Convention Bureau. The event will feature hundreds of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa, and the Middle East, covering not only the leisure market, but also corporate and MICE travel. ITB Asia 2009 will include exhibition pavilions and tabletop presence for small- and medium-sized enterprises (SMEs) providing travel services. Exhibitors from every sector of the industry, including destinations, airlines and airports, hotels and resorts, theme parks and attractions, inbound tour operators, inbound DMCs, cruise lines, spas, venues, other meeting facilities and travel technology companies are all expected to attend.

Messe Berlin Michael T. Hofer Director Press & Public Relations ITB Asia and ITB Berlin Press Officer Astrid Ehring Messedamm 22 D-14055 Berlin Phone: +4930 3038-2275 Fax: +4930 3038-2141 Email: Web: ITB Asia PR Contact for the Asian Region Ken Scott ScottAsia Communications Email: Phone: (+66) 2860 8227 Web: Sarada Chellam/Roxanne Toh ICON International Communications Email:, Phone: (+65) 6220 2623 Web:

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