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World major ITB comes to India with a co-branded show with SATTE

World major ITB comes to India with a co-branded show with SATTE ( World major ITB Berlin, a product of Messe Berlin, has announced a co-branded show with SATTE for 2010. ITB’s decision to endorse SATTE is a reflection of its commitment to the India market, indeed to the entire South Asian region. It is a recognition of the power of the Indian traveler and also a recognition for India as a major generator on the travel and tourism circuit of Asia. It also recognizes the leadership position of SATTE as the premier tourism product of the region.

SATTE and ITB have signed an MOU in New Delhi. On behalf of Messe Berlin, Dr. Martin Buck, director of the Competence Center Travel and Logistics at Messe Berlin was in New Delhi for this big event. He confirmed these developments as a most positive statement, coming from ITB Berlin, which is regarded as the world’s biggest tourism business platform, that India is a huge travel market that cannot be ignored.

Asked to comment on the nature of the MOU between the two organisers, Dr. Buck said: “Currently, we are in the middle of the design process and will announce new developments and features. We would like to create opportunities to help establish SATTE as the place where government discusses with travel industry the latter’s infrastructural requirements; develop the CSR component within the SATTE convention and enhance the trade show portfolio by bringing MICE and business travel sellers and buyers to SATTE.” Dr. Buck went on to say: “The MOU envisages mutual selling and marketing of the two shows, sharing of the learning curve from each other, and developing synergies between the two. We see ourselves in a leadership position in India through this partnership with SATTE.”

ITB has been looking around to increase its international presence and to look beyond Germany. Last year, ITB embarked upon its maiden show in Singapore and launched the first edition of ITB Asia. A co-branded show in India is a big recognition of the Indian market and of SATTE in particular.

Asked to clarify how the Singapore model would be different from its endorsement of SATTE in New Delhi, Dr. Buck said: “SATTE and ITB Asia are product offers that cater to different market needs. Some buyers/sellers will attend one of the two and some will attend both.”

Speaking on the occasion, Mr. Navin Berry, chief coordinator, SATTE, exuded confidence in this new partnership as: “It opens the doors for SATTE to acquire more international exposure, both for buyers as well as the sellers. ITB will be extending its marketing muscle to SATTE, and we expect this to translate into a more comprehensive international show. We expect more quality content enhancement from ITB, and for us this is indeed both a recognition as well as a challenge to achieve new goals.”

SATTE and ITB have been working together over the last four years. This new agreement will secure a more world-class experience at the 17th annual edition of SATTE from January 28-30, 2010.

This development has been welcomed by all segments of the travel and tourism industry as heralding a new chapter for Indian tourism.

About ITB Berlin and the ITB Berlin Convention

The ITB Berlin 2010 will take place from Wednesday to Sunday, March 10-14. ITB Berlin will be open to trade visitors only from Wednesday to Friday. Parallel with the trade show, the ITB Berlin Convention will be held from Wednesday to Saturday, March 10-13, 2010. This is the world’s largest specialist convention for the industry. Full details of the program can be found at ITB Berlin is the world’s leading travel trade show. In 2009, a total of 11,098 companies from 187 countries exhibited their products and services to the 178,971 visitors, who included 110,857 trade visitors.

ITB Berlin and ITB Asia now on Twitter

Web 2.0 services, including blogs, social networks, and Twitter, are also gaining importance in everyday business activities, a development that has been immediately recognized by ITB Berlin and ITB Asia. Both of these events are making use of the micro-blogging service Twitter as a means of entering into a dialogue with journalists and exhibitors, as well as the trade, and of supplying them with the latest information. The world’s leading travel trade show is twittering at, while the world’s largest travel trade show for the Asia-Pacific region is covered by

ITB Berlin/ITB Asia: Astrid Ehring Press Officer Messedamm 22 D-14055 Berlin Tel: +4930 3038-2275 Fax: +4930 3038-2141 Email: Web: For additional details:

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