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Travel costs are the determining factor

Travel costs are the determining factor ( The price is the decisive factor: increasingly the choice of destination is determined by the travel budget. According to the ADAC Travel Monitor, which is presented each year at ITB Berlin, in the future half of all those polled want to spend less on their holidays. For 37.9 percent of those, value for money is the deciding factor when choosing a destination at which to spend the best weeks of the year. This is a 2.8 percent increase compared with last year. Savings on ancillary holiday costs are also being sought by a growing number of vacationers, the actual figure being five percent more than in 2008.

According to Dr. Martin Buck, director of the Competence Centre Travel and Logistics at Messe Berlin, “There is no doubt that holiday travel is one of the basic needs of people in Germany. The good news for the travel industry is that, before Germans completely renounce holiday trips during difficult economic times, they will choose a destination that is within their budget.”

It is, therefore, obvious that the cheaper vacation countries are proving popular with German visitors. Within Europe it is Spain, with 10.6 percent, maintaining a narrow lead over Italy, with 10 percent. Austria is in third place with 6.8 percent. Despite the difficult economic situation, long-haul travel seems to be almost as popular as ever. Compared with last year, only 0.5 percent fewer Germans are planning a trip to far-off destinations, with the USA still occupying the top spot, thanks to a weak dollar and the positive Obama effect. To an increasing extent, the price is the deciding factor for long-haul travelers, too, with 28.3 percent of those questioned looking for tour operators who are offering cheaper deals. For trips within Europe, 22 percent of travelers are seeking low-priced offers, while 15.8 percent are on the look-out for bargains on holidays in Germany.

There are savings to be made across a broad front during the coming season. “In general, holiday travel will be cheaper next winter,” is the forecast by Dr. Martin Buck for travel over the next six months. “All the leading tour operators have announced price cuts averaging between three and five percent, due to falling hotel rates and air fares, and these savings will be passed on to the customers.”

About ITB Berlin and the ITB Berlin Convention

ITB Berlin 2010 will take place from Wednesday to Sunday, March 10-14. ITB Berlin will be open to trade visitors only from Wednesday to Friday. Parallel with the trade show, the ITB Berlin Convention will be held from Wednesday to Saturday, March 10-13, 2010. This is the world’s largest specialist convention for the industry. Full details of the program can be found at ITB Berlin is the world’s leading travel trade show. In 2009, a total of 11,098 companies from 187 countries exhibited their products and services to the 178,971 visitors, who included 110,857 trade visitors.

ITB Berlin and ITB Asia now on Twitter

Web 2.0 services, including blogs, social networks, and Twitter, are also gaining importance in every-day business activities, a development that has been immediately recognized by ITB Berlin and ITB Asia. Both of these events are making use of the micro-blogging service, Twitter, as a means of entering into a dialogue with journalists and exhibitors, as well as the trade, and of supplying them with the latest information. The world’s leading travel trade show is twittering at, while the world’s largest travel trade show for the Asia-Pacific region is covered by

Messe Berlin: Michael T. Hofer Group Press and Public Relations Director ITB Berlin/ITB Asia: Astrid Ehring Press Officer Messedamm 22 D-14055 Berlin Tel.:+4930 3038 -2275 Fax: + 4930 3038-2141 Email: Web: For additional details:

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