Meritus Hotels & Resorts launches new simplified Chinese website
This is part of the hotel group’s effort to reach out to an even wider audience, further enhancing its presence and reach in China. To tie in with the launch, marketing partnerships with major Chinese-based websites have since been identified, including the expansion of existing partnerships with online travel agencies operating in Mainland China.
In September 2008, Meritus Hotels&Resorts’ English proprietary website was given a new refreshing look, designed with full ease of navigation functionalities to capture a larger share of the online mainstream traffic. The simplified Chinese-translated website will also offer similar enhanced user-friendliness and functionality.
Kelvin Seah, vice president of sales and marketing said: “With the presence of our three hotels in China - Shanghai JC Mandarin, Meritus Shantou China, and Meritus Mandarin Haikou - and with the identified new hotel developments, China continues to be an important source of market for Meritus Hotels&Resorts. With the new Chinese website, we are confident that it will open up new markets, drive optimal bookings, and heighten the Meritus Brand awareness.”
Ms. Lim Ee Jin Assistant Vice President, Marketing Communications & Public Relations Meritus Hotels & Resorts Tel: (65) 6831 6118 Mobile: (65) 9188 8235 Email: firstname.lastname@example.org Ms. Emily Fu Executive, Sales & Marketing Executive Meritus Hotels & Resorts Tel: (65) 6831 6384 Email: email@example.com