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G-rez confirms consumer booking trends

( G-rez, the independently-owned GDS and Internet service provider by Great Hotels Organisation has confirmed predictions that the economic downturn will drive an increase of direct to consumer hotel bookings.
The trend of direct web bookings for hotels was predicted to increase during the economic crisis as travelers look for better pricing, value-added packages, and more detailed descriptions of hotels.

To confirm these predictions, G-rez took a sample of 50 hotels using their booking engine G-wiz and compared the first three months of bookings in 2009 to the same period in 2008. On average, the hotels had increased the number of direct to consumer reservations by 19 percent year on year.

In addition to this, and supporting the prediction that consumers are also looking for value-added offers rather than cheap prices, the bookings of promotional packages for the same sample of hotels in the same period had increased on average by 57 percent year on year.

The ability for hoteliers to sell extras and add-ons through their booking engine has meant that the average booking value for the 50 sampled hotels had gone up on average by 14 percent in comparison to the same period in 2008.
This data clearly shows a shift in travelers’ preferences to booking directly with a hotel, and hoteliers are implementing advanced booking engines such as G-wiz to come up with the solutions to meet this shift in demand.

Brooke Jester Marketing and PR Executive Great Hotels Organisation Email: Phone: +44 (0) 20 7380 8561

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