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John Deere choses StarCite solution to handle global online attendee management

( June 15, 2007 – StarCite GmbH, the leading provider of On Demand Global Meeting Solutions, announced today that its attendee management solution has been selected for a global rollout within the John Deere organization - the world's largest manufacturer of agricultural equipment. The assignment, initiated by John Deere’s European headquarter confirms StarCite’s presence on the European market.

“The cooperation of StarCite and John Deere is a good example of our successful European expansion,” said Holger Thiede, StarCite Business Development Manager EMEA. “It proves that our web-based solutions can be adapted to the individual needs of companies in every European market,” Thiede continues. “John Deere adds to our accelerated expansion in the EMEA region.”

StarCite demonstrated the functional benefits and cost efficiency of its attendee management solution in a previous pilot project for John Deere, performed with several thousands attendees globally, servicing in over 10 languages. The attendee management solution, which is a part of StarCite’s strategic meetings management solutions, enables meeting planners to handle the entire process around attendees, from invitations, registration to scheduling and post-event evaluation.

About StarCite

StarCite® is the leading provider of On Demand Global Meeting Solutions™. StarCite optimizes global investments in corporate meetings and events, delivering visibility, savings and control. StarCite provides process efficiency, enabling technology and proven adoption management support to drive significant cost reduction to buyers and enhanced revenues to suppliers. StarCite headquarters are based in Philadelphia, USA; the European headquarters are located in Düsseldorf, Germany. StarCite’s equity holders include Internet Capital Group (NASDAQ: ICGE), TPG Growth, Norwest Venture Partners (NVP), TL Ventures and Seaport Capital. For more information about StarCite or its technologies and services, please visit

About John Deere

John Deere (Deere & Company - NYSE: DE) is the world's leading provider of advanced products and services for agriculture and forestry and a major provider of advanced products and services for construction, lawn and turf care, landscaping and irrigation. John Deere also provides financial services worldwide and manufactures and markets engines used in heavy equipment. Since it was founded in 1837, the company has extended its heritage of integrity, quality, commitment and innovation around the globe.

StarCite Media Contact in Europe:

Blanka Michalski
Marketing Communication Manager

+49 211 542 136 55

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