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Laguna Phuket launches 100,000 Smiles promotion

Laguna Phuket launches 100,000 Smiles promotion ( In a bold move to stimulate tourism to Phuket, Laguna Resorts&Hotels Public Company Limited in cooperation with the Tourism Authority of Thailand, announced the launch of the “100,000 Smiles in Laguna Phuket” promotion: an eye-catching global marketing initiative whereby six Laguna Phuket hotels will offer up to 100,000 complimentary room nights in an attempt to reverse the slowdown in tourist arrivals to the holiday island of Phuket.

“It seems incredible to offer this many room nights,” said Laguna Resorts&Hotels’ managing director, Mr. Michael Ayling, “But guests simply book online at their preferred hotel’s web site to take advantage of the one free night offer for every paid booking. Our somewhat daring initiative coincides with the launch of our redesigned Laguna Phuket website and will help drive traffic to the new site, as well as generating bookings for the upcoming low season. We are very pleased to be working with the Tourism Authority of Thailand to promote this campaign worldwide to ensure that potential visitors are aware of the amazing value and experiences Laguna Phuket has to offer.”

TAT Governor, Ms. Phornsiri Manoharn is lending the Tourism Authority of Thailand’s full support to the Laguna Phuket campaign. She said, “This campaign is in collaboration with the ‘Amazing Thailand Amazing Value’ initiative, which aims to encourage tourism in Thailand. We will help to promote this particular campaign through TAT worldwide offices and our website, which we have already implemented a mini website called We applaud Laguna’s bold incentive to attract visitors to the Kingdom. In these challenging times, everyone in Thailand’s tourism industry must work hard together and help each other to restore our declining tourism numbers. We really hope that this promotion brings 100,000 smiling faces to visit Thailand.”

The “100,000 Smiles in Laguna Phuket” promotion offers a one-month booking window from March 1 - 31 for stays from March 15 until December 15, 2009. Members of the public may visit,000-smiles and to take advantage of this offer of a complimentary night’s stay per online booking utilizing Best Available Rates at Banyan Tree Phuket, Sheraton Grande Laguna*, Dusit Thani Laguna Phuket, Laguna Beach Resort, Laguna Phuket Holiday Residences, or Laguna Holiday Club Phuket Resort. Guests who book online at the hotels’ respective websites between March 1 - 31, 2009 will receive one complimentary night’s stay on the consecutive night at the best available rates that are only found online.

* Minimum 2 paid nights is required for bookings at Sheraton Grande Laguna during April, July, August, October, November, and December.

Ms.Natasha Eldred Assistant Director of Marketing Communications Email: Ms. Naravadee Swangridht Public Relations & Advertising Manager Email: Ms. Debbie Dionysius Director of Destination Marketing Email: Online media center at: Web:

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