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PhoCusWright@ITB Berlin – high-level industry gathering of international travel technology experts

PhoCusWright@ITB Berlin – high-level industry gathering of international travel technology experts (Forimmediaterelease.net) BERLIN – Booking in advance can really save money. Trade visitors attending the international ITB Travel Technology Conference href="mailto:PhoCusWright@ITB">PhoCusWright@ITB on March 12, 2009 will receive special rates until January 31, 2009, with an Early Bird ticket costing only EUR 300 instead of EUR 350 per person. This ticket grants admission to each PhoCusWright session, includes a trade visitor pass for the ITB Berlin, and can be booked at www.itb-berlin.com/tickets .

Innovative topics and developments and high-ranking speakers

The compact and highly-topical program of the Travel Technology conference organized in collaboration with PhoCusWright, a leading US market research company in the tourism and travel industry, will provide information on developments, innovations, and new services to experts from sales, marketing, and business development who represent the entire value-added spectrum of the tourism industry. href="mailto:PhoCusWright@ITB">PhoCusWright@ITB Berlin shows how new technologies can be implemented effectively to increase profit margins and operational efficiency. Trade visitors will find out how to exploit new technologies to realize their business potential in new areas.

Among the conference highlights are Executive Roundtables on topics such as “the local influence of social networking" and “tourism marketing of the future." There will be keynotes on the latest technologies for marketing rail tours and on combining technology, luxury, and nostalgia. Case studies will examine next-generation mobile travel services. CEO interviews will round off the program organized by analysts at PhoCusWright.

Successful, high-ranking executives and e-business experts will be offering inspiration and concrete suggestions. The list of speakers guarantees sessions of outstanding quality. They include Dr. Eberhard Kurz, CIO, Deutsche Bahn AG; Javier Pérez-Tenessa, founder and CEO, eDreams, Inc.; Javier Gonzales-Soria, managing director, Spain, Google, Inc.; Michael Lacy, CEO Handy Group; Gerry Samuels, founder and executive director, Mobile Travel Technologies, Ltd.; James Lohan, managing director, Mr. and Mrs. Smith, Dale Moss, managing director, OpenSkies; Konrad Plankensteiner, CEO, Tiscover AG, and many more.

Following its successful launch last year, the PhoCusWright Bloggers Summit will be taking place again. On March 11, travel-industry bloggers will be exchanging views on trends in user-generated content. Free workshops dealing with numerous case studies will take up topics such as fragmentation and consolidation regarding Social Media, Twitter and SEO.

PhoCusWright is a world-renowned marketing research and consulting company specializing in the tourism industry, with a focus on researching consumer markets, companies, market competition, and internet technologies. PhoCusWright analyzes the technological innovations of the travel industry using expert specialist knowledge, knowledge of the industry, and analytical methods. The company is based in Connecticut and has branches in New York, Düsseldorf, and Mumbai.

href="mailto:PhoCusWright@ITB">PhoCusWright@ITB Berlin will be taking place on March 12, 2009 in Hall 7.3 during the ITB Berlin Convention. Additional information on these events is available at www.itb-convention.com .

The ITB Berlin Convention

The ITB Berlin 2009 will be taking place from Wednesday, March 11 to Sunday, March 15 and will be open to trade visitors from Wednesday to Friday. Parallel with the trade fair, the ITB Berlin Convention will be taking place from Wednesday, March 11 to Saturday, March 14, 2009. The ITB Berlin Convention is the world’s largest travel industry convention. Last year some 100 events attracted more than 11,000 participants. For full program details click on www.itb-convention.com .

Fachhochschule Worms and the US-based market research company PhoCusWright, Inc. are partners of the ITB Berlin Convention. Turkey is co-hosting this year’s ITB Berlin Convention. Other sponsors of the ITB Berlin Convention include Top Alliance, responsible for VIP service, hospitalityInside.com, the media partner of the ITB Hospitality Days, Flug Revue, the media partner of the ITB Aviation Days, and the Planeterra Foundation, the sponsor of the ITB Corporate Social Responsibility Days. Partners cooperating with the ITB Business Travel Days are Verband Deutsches Reisemanagement e.V. (VDR), HSMA Deutschland e.V., A&O Hotels and Hostels, Deutsche Bahn, geschaeftsreisekontakt, hotel.de, IHK Organisation and Intergerma.

Messe Berlin: Michael T. Hofer Group Press and Public Relations ITB Berlin / ITB Asia: Astrid Ehring Press Officer Messedamm 22 D-14055 Berlin Tel.:+4930 3038-2275 Fax: +4930 3038-2141 Email: ehring@messe-berlin.com www.messe-berlin.com For additional details: www.itb-berlin.com www.itb-convention.com

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