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NFL Game at Wembley

( London 'hotly anticipating' NFL Game at Wembley
LONDON (Visit London) - London is gearing up to host one of the most hotly anticipated sporting events of the year, Mayor of London Ken Livingstone said today as he met with representatives from America’s National Football League (NFL) and the New York Giants.

The Miami Dolphins will host the New York Giants at Wembley Stadium on 28 October 2007 in the first competitive NFL game ever to be played outside the Americas.

There has been huge demand for tickets. In the 72 hours following the announcement of the game, 160,000 fans registered for over half a million tickets with 100,000 requests in the first 24 hours.

The London game is expected to attract around 10,000 fans from the United States as well as thousands from Europe.

The Mayor of London, Ken Livingstone said: ‘London’s success in winning the Olympics is making it the natural choice for a world-class sporting event of this size and scale. It means London is attracting and enjoying not only the best in Olympic but also non-Olympic sports. The huge interest in the game and the demand for tickets shows teams and spectators can all expect the warmest of welcomes in October.’

The Mayor’s official visitor organisation, Visit London, has already started promoting the game through its marketing and will be working with both teams on a series of events and activities to bring the game to life later in the year.

Visit London’s Chief Executive James Bidwell said: ‘The United States is the number one visitor market for London. Last year we welcomed 2.4 million American visitors to London, who spent a near record £1.5bn. The London game between the New York Giants and the Miami Dolphins is a great opportunity to showcase our respective cities and to strengthen the relationships between us. ‘We’re looking forward to working closely with the NFL to make the London game a huge success. There’s a huge appetite for American football in London and the rest of the UK and a determination on all sides that we make the most of this unique opportunity.’

NFL Senior Vice President of International Mark Waller said: ‘We have seen tremendous and growing interest in the NFL around the world. That growth is sure to continue with the historic game between the Dolphins and Giants at Wembley Stadium. The game in London promises to be a phenomenal event that will no doubt be one of the highlights of the entire 2007 NFL calendar, made even more special by London's stature as one of the world's great cities.’

The Mayor of London, who is attending the C40 Large Cities Climate Summit in New York, also announced a London initiative, supported by the NFL, to carbon-offset the two teams’ flights

Mayor of London’s press office: Nicola Dillon on +447796 191 545 or or Helen Collier on 020 7983 4066 (numbers not for publication)

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