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Outstanding events championed at EIBTM Meeting and Incentive Awards 2008

Outstanding events championed at EIBTM Meeting and Incentive Awards 2008 ( The EIBTM 2008 Meeting and Incentive Industry Awards presented today (December 3) in the Turespaña Events lounge recognizing the contribution, creativity, and dedication of meeting and incentive professionals in delivering outstanding events and campaigns for their clients.

With fifty-eight events entered into the six categories, some of the world’s top brands such as BMW, Lamborghini, Vodafone, Microsoft, Pioneer, Skoda, and Oracle vied for the prestigious awards

The winners of the 6 categories are:

- Best Special Event - Winner:
Extraordinary Events, Tom Bercu Presents and
George P. Johnson Company for ‘VM Ware’

The objective of Extraordinary Events was to choose to create a venue where executives and sales teams of VW Ware could easily network with their users. For 11,000 guests they recreated ‘The Streets of San Francisco’ and the city’s popular neighborhoods in a 132,000 foot hanger. The event included a carnival and a live concert.

Highly commended:
DIA D Marketing for ‘Exposicion Planeta Tierra

- Best Conference (above 250 participants)
FacetoFace GmbH for ‘The Takeda House’

The key objective of this conference was to communicate changes being made in the pharmaceutical company, Takeda, by creating a collective experience for 500 delegates. The three-day conference symbolized the company’s values of being ‘one family under one roof.’ FacetoFace transformed this by creating the Takeda Virtual House. While walking through different rooms, representatives held interactive communications sessions regarding future plans for the company. Facetoface provided an innovative experience, highlighting Takeda’s core messages in a way to motivate employees.

Highly commended:
World Events for Allergan European Sales Conference 2008 ‘Quest for Excellence’

- Best Conference (less than 250 attendees)
Business&Nature for ‘For the Champs of Tomorrow’

Business&Nature created an event which combined a business workshop with a future-orientated, social-responsibility activity - a CSR project that turned an outdoor area of a Potsdam kindergarten into a child-friendly playground. Forty-five managers of German IT distributors for a laser printer and digital photo copier manufacturer worked together to complete a project that supported the local community and environment.

Highly commended:
The Event Company for ‘Pioneer Zukunftskonfernz’

- Best Product Launch
OPTS Ideas for ‘Microsoft Windows Server 2008, Visual Studio 2008 and
SQL Server 2008 Launch’

OPTS’s strategy was to use stories from IT professionals and developers among Microsoft’s customers to launch the software.

Heroes Happen {Here} was the outcome. The agency put a nominating process in place and created a URL as a new platform where stories could be entered and shared.

The most compelling stories from around the world were captured by a film team and included in a Heroes Happen {Here} book. This theme was also used for a comic strip as well as the launch at the Nokia Theatre in Los Angeles.

The strategy and event attracted a key audience and to date has already increased the Window Server Business by 15 percent.

Highly commended:
VOK Dams Gruppe for ‘Launch Lamborghini Gallardo LP560-4

- Best Incentive Program
Harith Production for ‘An Evening of Carioca Pride’

Harith Productions organized an incentive program for the top 5 percent of the Endo Pharmaceuticals sales force in Rio, Brazil – chosen as an ideal destination for a six-day program of inspired activities, bringing the Brazilian culture to life through the Rio carnival.

Jeep tours through the rainforest, first-class spa treatments, a macuco zodiac ride on the waters of Ipanema beach, and salsa classes were all included in the motivating program.

Key highlight, though, was the Gala Evenings Award – ‘An Evening of Carioca Pride,’ which featured the Amazonian rainforest. Local communities were supported with Harith Productions buying all the ‘décor’ and art from the local community.

Highly commended:
Gattinoni&Co for ‘Journey to Nepal………Towards the Light’

- Best Event Evaluation
Innevento Communicacion en Vivo for ‘Convencion SDP 2007

Innevento’s task was to measure the ROI of Proctor and Gamble’s annual Sales Convention.

To analyze the event’s objectives, Innevento developed surveys and interviews for delegates prior, during, and after the event. The results showed the way ahead for Proctor and Gamble to evaluate future events.

The EIBTM judging panel, chaired by industry expert Jeremy Garbett, included an international panel of EIBTM media partners and professionals from within the meetings and incentives industry. The panel was impressed with the quality of submissions, but would, as Jeremy Garbett commented, “welcome submissions from smaller consultancies and agencies who may at the moment feel they do not have a chance of taking top spot. They do.”

Simon Greenbury/Imogen Allen Tel: +44 (0) 207 096 2960/50 Email: EIBTM Website: Reed Travel Exhibitions website:

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