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(Forimmediaterelease.net) Research is a key driver to improved partnerships between all stakeholders in the travel and tourism industry including, amongst others, airlines, hotels, tour operators, and national tourism authorities.

That's the view that PATA's Strategic Intelligence Centre director John Koldowski will share with more than 130 delegates at the Tourism Strategy Forum in Kunming, China (PRC) tomorrow (Saturday, November 1).

The two-day PATA Forum, hosted by the Kunming Municipal People's Government and the Yunnan Provincial Tourism Administration, embraces five workshops covering the application and implementation of research in strategic business planning.

“Transforming research into winning strategies is a constant challenge for business leaders. That's why this inaugural Tourism Strategy Forum is so significant. We're delighted that it has attracted so many senior delegates from such a broad cross-section of our industry," said John Koldowski.

Organizations represented in Kunming include national tourist bodies from Abu Dhabi, Thailand, Guam, Australia, New Zealand, and Hong Kong.

“The importance of research and its implementation into business planning has never been greater," added John Koldowski. “I'm confident that this forum, led by distinguished academic Dr. Ian Yeoman, will be of major benefit to all delegates."

Dale Lawrence Director - Corporate Communications PATA Tel : +66 2 658 2000 Email: dale@PATA.org