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Singaporeans show inclination towards Northern Territory in Australia

( By Satish Gupta / eTN Asia/Pacific
Expansion of air services has resulted in significant increment in Singaporean visitors to the Northern Territory in Australia.
Australia is reaping the benefits of expanded air services with Singapore as more visitors from the Southeast Asian country visited the Northern Territory.

According to the latest figures shared by Tourism Research Australia’s International Visitors in Australia, December Quarter 2006, the number of visitors from Singapore to the Northern Territory grew by 86 percent during the December 2006 calendar year.

“Since the introduction of the direct services by Tiger Airways to Darwin in November 2005 the number of visitors to the Territory has grown significantly,” said Fran Bailey, minister for small business and tourism.

“What’s more this growth goes against the national trend which saw the number of Singaporean travelers to Australia drop by three percent in 2006. While the Territory currently receives a small number of Singaporean tourists the surge in interest to the Territory over the past year highlights the potential for growth with available air services.”

Bailey said that Singapore continued to be an important market for Australian tourism and that travelers needed to have new reasons to holiday in Australia.

“Singapore is a mature market for Australia with a high level of repeat visitors so we need to ensure we highlight new destinations and experiences that will entice them to return,” Bailey said. “The current RSVP promotion in Singapore organized by Tourism Australia, the Australian High Commission and Austrade, aims to highlight new aspects of our country through a range of events from the contemporary visual and performing arts to fashion, food and wine.”

A new tourism promotion encouraging Singaporeans to book their next holiday in Australia, RSVP Australia 2007, was launched earlier this month. “Singaporeans will have the opportunity to jump on a surfboard, shop for exotic designer ‘togs’ and sip top quality Australian wine at RSVP Australia,” Bailey had said.

During the 10-day campaign, there were over 20 individual events in the overall program for RSVP Australia 2007. This included contemporary visual and performing arts, ballet, interior design, fashion, food, wine and education, providing the opportunity for Singaporeans to sample all the facets of Australian life.

Recently, Singapore’s low-fare airline Tiger Airways formally incorporated its new airline, Tiger Airways Australia Pty Limited, in the Northern Territory.

This followed the formal approval from Australia’s Foreign Investment Review Board (FIRB) for the airline to proceed with the setting up of its wholly owned Australian subsidiary.

On setting up the airline in the Northern Territory, Tiger Airways chief executive officer Tony Davis said, “Tiger Airways already enjoys a strong relationship with Territorians, local government, the airport operator and the business community across the Territory - all of whom have wholeheartedly supported the development of Tiger Airways international services from Darwin. Tiger Airways’ first destination in Australia from Singapore was Darwin and we look forward to the further expansion of our business in the Territory.”

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