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Fraport holds first “Frankfurt Airport Innovation Challenge”

Fraport holds first “Frankfurt Airport Innovation Challenge” (Forimmediaterelease.net) Airport operator Fraport is launching the first “Frankfurt Airport Innovation Challenge” – an idea competition with the motto “Make It Your Favorite Destination” that all interested members of the public may enter. Fraport is looking for creative ideas for making the passenger experience at Germany’s global gateway even more unique. The contest is based on the “Open innovation” principle. In other words, Fraport is intentionally opening up its innovation processes to generate external ideas for innovations in a modified crowdsourcing approach. Participants from around the globe may submit their ideas (in German or English) until June 28 online.

The markets and technologies of the aviation industry are changing rapidly. This requires companies operating in the industry to flexibly develop and enhance their products and processes. “Innovation is key for our competitiveness and therefore anchored in Fraport’s corporate principles. In keeping with our new slogan, ‘Gute Reise!’ - We make it happen,’ we are now actively looking for fresh ideas for Frankfurt Airport. We want to give passengers and visitors in particular the opportunity to actively co-create their airport as a place full of positive experiences,” explains Claudia Uhe, head of Fraport’s Corporate Development, Environment and Sustainability unit. Uhe will also chair the jury which will pick the winners of the Innovation Challenge.

There are no limits on the creativity that participants can apply while helping to shape the airport of the future. Their ideas can address either specific aspects of the airport experience – such as “arrival,” “departure,” “transfers,” or “visits” – or the travel process as a whole. In addition to services and entertainment, environmental and sustainability issues can also play a role. Suggestions for strengthening Frankfurt Airport’s image as the world’s gateway to Germany are especially welcome.

After the submission deadline, the six best ideas will be determined by a five-member jury comprising industry and innovation experts. The participants of the competition have the chance to win prizes totaling 7,000 euros.

For more information: www.fra-challenge.de

MEDIA CONTACT: Fraport AG Frankfurt Airport Services Worldwide, Robert A. Payne, B.A.A. – International Spokesman and Head of International Press/PR & External Activities Team, Press Office (UKM-PS), Corporate Communications, 60547 Frankfurt, Germany; Tel.: +49 69.690.78547; E-mail: r.payne@fraport.de ; Internet: www.fraport.com PRESS RELEASE www.buzz.travel

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