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Corinthia Hotel St. George’s Bay in Malta launches innovative WhatsApp service to answer guest queries

Corinthia Hotel St. George’s Bay in Malta launches innovative WhatsApp service to answer guest queries ( Corinthia Hotel St. George’s Bay in Malta further integrates social media trends into their CRM efforts by introducing a pre-allocated WhatsApp number, which guests can use to contact the hotel directly, from anywhere on the island, and for any service they may require during their stay. In February 2016, WhatsApp Messenger counted one billion people worldwide – nearly one in seven – using the app. This innovative service follows from the hotel’s ongoing “Twitter by the Pool” service.

With the introduction of this service, hotel guests no longer need to wait to get back to the hotel before they can make an enquiry or reservation, such as restaurant and tour bookings or transport requirements, for example.

“This and similar initiatives are a way of putting our Craftsmanship of Care philosophy into practice,” said Stuart Chappell, General Manager of Corinthia Hotel St. George’s Bay. “We do not simply provide a given service to the best of our ability, but we also want to ensure that our guests are able to use that service with the least effort and using a media that they are familiar with.”

This new WhatsApp initiative follows on the very popular “Twitter by the Pool” service, whereby hotel guests relaxing at the hotel’s expansive Lido can simply tweet their food and drink orders through to the pool bar & restaurant by quoting their umbrella number. Their order is then promptly delivered to them at their location, without guests having to get off their sunbed.
WhatsApp Messenger ( ) is a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS. WhatsApp Messenger is available for iPhone, BlackBerry, Windows Phone, Android and Nokia.

For more information about Corinthia St. George’s Bay, visit:


About Corinthia Hotel St. George’s Bay

Located in the culturally vibrant and historically pivotal St. Julian’s, the Corinthia Hotel St. George’s Bay is a world-class resort that offers the perfect balance of tranquility, panoramic views of the Mediterranean, culinary delights and leisurely activities. The resort boasts 141 rooms, 70 Executive Club rooms and 38 suites, all with a private balcony, as well as 5 pools, a private rocky beach and direct access to the Mediterranean Sea. With an excellent selection of elegant and al fresco eateries, celebrity-chef run Caviar & Bull, poolside dining and the top-class Pearl Lounge, the hotel’s restaurants and bars are some of the best of the area. The Apollo Day Spa, water sports center and state-of-the art fitness center ensure guests can all unwind in their individual way. Corinthia St. George’s Bay is a 21st-century luxury seafront resort located on the shore of the Mediterranean Sea. Opened in 1995, the Corinthia St. George’s Bay was created with a passion for craftsmanship and an understanding of world-class service. Corinthia St. George’s Bay is a member of Corinthia Hotels’ collection of five-star hotels, founded by the Pisani family of Malta.

PHOTO: WhatsApp at Corinthia Hotel St. George’s Bay, Malta

MEDIA CONTACTS: In the US - The Bradford Group, Karen Hoffman/Bianca Pappas, Tel: (212) 447-0027, Fax: (212) 725 8253, E-mail: ; Corinthia Hotels - Andrew Galea: , or tel: +356 2370 2666, Fiona Harris, , or tel: +44 (0) 20 7321 3034, Evelien Lemmens, , or tel: +44 (0) 20 7321 3196


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