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World Travel Market Latin America expected to exceed business this year

World Travel Market Latin America expected to exceed business this year ( World Travel Market (WTM) Latin America 2016 is expecting 8,000 visitors and buyers will exceed the US$363 million in business deals and contracts that were signed both during the event last year and in the months that followed.

WTM Latin America, which takes place between March 29-31 alongside the 45th Braztoa Business Meeting, has seen phenomenal visitor and buyer interest with pre-registered figures almost 30% up on 2015.

This increase in interest will result in WTM Latin America 2016 becoming the best event yet, taking place for a second year running at the Expo Centre Norte, which is conveniently located in the vibrant city center of Sao Paulo.

The increase in visitor and buyer interest can be accredited to the number of significant initiatives which have been improved and perfected over the last four years of the event.

Among them is the Business Tourism area hosted by ALAGEV (Latin American Association of Event Managers and Corporate Travel). The area was added to the exhibition floor last year to host global travel management companies (TMCs), airlines, hotels and technology suppliers.

A variety of networking events are available for delegates to take advantage of, including the WTM Buyers’ Speed Networking and WTM Hosted Buyers’ Speed Networking sessions, where exhibitors have the chance to meet with the top quality travel buyers from the industry. On top of this there is a dedicated session solely for Exhibitors to meet with leading Latin American media outlets and Bloggers.

The vast seminar and conference program, which is free to attend, is also key to this huge increase in registrations for the show. Delegates are given the help and guidance to keep up-to-date with all the latest industry trends, forecasts and breaking news.

There will also be many new exhibitors attending WTM Latin America for 2016 including El Salvador Tourism Board, Culture and Tourism Ministry of Bolivia, Israel Government Tourist Office, Visit Orlando, Visit Florida and Visit California.

Lawrence Reinisch, Exhibition Director WTM Latin America, commented: “We are very pleased to see this huge increase of visitor and buyer interest already. We are certain that the fair this year will bring even more opportunities for participants to source new products, learn more about the industry and close even more business deals, which is the main focus for many delegates that attend.”

About WTM Latin America

WTM Latin America, going now for its 4th year, attracts more than 6,000 of the most senior executives interested in the Latin American travel industry. The 2015 event generated US$ 363 million of new business which was conducted with up to 1,000 exhibitors and more than 1,300 qualified buyers. WTM Latin America is part of Reed Travel Exhibition’s WTM Portfolio of events, which also includes World Travel Market London, Arabian Travel Market, World Travel Market Africa.

World Travel Market Events

World Travel Market is comprised of the leading leisure travel events in the world; World Travel Market London, WTM Latin America in Sao Paulo, WTM Africa in Cape Town and Arabian Travel Market in Dubai.

New events for 2016 are WTM connect Asia and WTM connect China, which join WTM connect Ski and International Golf Travel Market. These unique one-to-one events are targeted at leisure and niche travel markets, allowing exhibitors to exclusively meet with elite hosted buyers.

The World Travel Market events are attended by the global travel and tourism industry’s senior executives to conduct business deals and discover the latest research, insight and opinion.

In 2014, the World Travel Market events facilitated around $7 billion in industry deals from negotiations between the more than 15,000 buyers, 9,500 exhibitors (1,500 main stand holders and 8,000 stand sharers) in attendance of its four events.

WTM is owned by the world’s leading events organizer Reed Exhibitions.

About Reed Exhibitions

Reed Exhibitions is the world’s leading events organizer, with over 500 events in 43 countries. In 2014 Reed brought together over seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions for professional customers across industries.


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