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ibtm africa to focus on global trends affecting meetings industry

ibtm africa to focus on global trends affecting meetings industry ( Thebe Reed Exhibitions is to deliver an ibtm africa conference for this year’s event which will take place on Friday, April 8, at the Cape Town International Conference Centre.

Both exhibitors and attendees of Africa Travel Week which includes ILTM Africa, WTM Africa and ibtm africa, will have the opportunity to attend as the conference is to take place in the same venue as WTM Africa. Following customer feedback, it was decided that there was a gap in the market to deliver a high quality content driven education program focused on business events, that is open to everyone attending all the events during Africa Travel Week. It will take place on Friday April 8th.

Supported by SAACI (South African Association of Conferences & Incentives), the conference will bring together key meeting planners from some of the leading South African corporates, association and agency buyers, plus suppliers from the meetings industry. Commenting on their partnership with ibtm africa, Adriaan Liebetrau, CEO SAACI said; “Our theme for this year is ‘with knowledge, it’s possible’. We are therefore very excited to partner with ibtm africa in a new initiative to host the conference during Africa Travel Week which will bring together thought leaders of the business events sector as well as allow delegates to collaborate on many different levels in the months to come”.

Welcomed by the industry, the conference will deliver a full day program providing access to learning from leading experts as part of an exclusive invitation only networking event with the afternoon session focused solely on Africa. Speakers will include Amanda Kotze-Nhlapo, Chief Convention Bureau Officer (SAT) South Africa Tourism; Adriaan Liebetrau, CEO (SAACI) Southern African Association for the Conference Industry and Rashid Tofey, CEO MCI South Africa.

The conference agenda will cover content that includes technology, future trends, procurement and consolidation, expert thought leadership, Ask the African experts plus how to leverage the benefit of Foreign Exchange and the convergence of the travel and meetings industry.

“This is an opportunity to give the Africa meetings community a new conference proposition delivering high quality content and education that blends the meetings and leisure industries under the umbrella of Africa Meetings Week.” said Carol Weaving Managing Director of Thebe Reed Exhibitions.

To register and view full details of the conference and speaker’s log onto

About Africa Travel Week

Africa Travel Week comprises three co-located shows – WTM Africa, IBTM Africa and ILTM Africa - encompassing Africa’s inbound and outbound markets for general leisure travel, luxury tourism, and the MICE/business travel sector under RTE’s established portfolios of WTM (World Travel Market), ILTM (International Luxury Travel Market) and IBTM (Incentives, Business Travel & Meetings).

Dates for Africa Travel Week (#africatravelweek) 2016 are: April 4-8

About World Travel Market Africa

WTM Africa in Cape Town, South Africa attracts more than 3,000 of the most senior executives interested in the African travel industry. US$ 333 million new business was conducted at the event in 2015 between 572 exhibitors and197 hosted buyers and 418 Buyers Club Members, thanks in part to 7,600 pre-scheduled business appointments.

WTM Africa is part of Reed Travel Exhibition’s WTM Portfolio of events, which also includes World Travel Market, Arabian Travel Market and World Travel Market Africa.

About World Travel Market (WTM)

World Travel Market, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.

Over 50,000 UK and international travel professionals, government ministers and international press, embark on ExCeL - London every November to network, negotiate and discover the latest industry opinion and trends at WTM.

WTM, now in its 36th year, is the event where the travel industry conducts and concludes its deals. WTM 2014 generate around £2.5 billion of travel industry contracts.

World Travel Market is part of Reed Travel Exhibition’s WTM portfolio, which also includes Arabian Travel Market, World Travel Market Latin America and World Travel Market Africa.

WTM Portfolio

The World Travel Market Portfolio is comprised of the leading leisure travel events in the world; World Travel Market in London, WTM Latin America in Sao Paulo, WTM Africa in Cape Town and Arabian Travel Market in Dubai.

The WTM Portfolio’s events are attended by the global travel and tourism industry’s senior executives to conduct business deals and discover the latest research, insight and opinion.

In 2014, the WTM Portfolio facilitated around $7 billion in industry deals from negotiations between the more than 15,000 buyers, 9,500 exhibitors (1,500 main stand holders and 8,000 stand sharers) in attendance of its four events.

WTM is owned by the world’s leading events organizer Reed Exhibitions.

About Thebe Reed Exhibitions

Thebe Reed Exhibitions is a joint venture agreement between Thebe Tourism Group Pty Limited and Reed Exhibitions. It is Southern Africa’s most forward thinking and successful exhibition and venue management company responsible for exhibitions such as the Africa Travel Week consisting of WTM Africa, ILTM Africa and ibtm Africa; the Business Entrepreneurship and Franchise Expo; Decorex SA; 100% Design South Africa; Gauteng Motor Fest; the Investment and Property Expo; Mediatech Africa and Sports, Africa Automation Fair and Events Tourism Exchange (SETE). Thebe Reed Exhibitions aims to provide the best platform for showcasing industries and nurturing business and networking opportunities on the African continent.

MEDIA CONTACTS: Lloyd Orr Communications, Tel: +27 11 702 9601, Tammy Kiddle , , 082 881 3735; Laura Sher, , 084 700 9666


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