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Nigerian and US Tourism Leaders Form Strategic International Partnership

Nigerian and US Tourism Leaders Form Strategic International Partnership (Forimmediaterelease.net) Lagos, Nigeria - 26JAN2016 (FIR) : Washington & Lagos: Afro Tourism (afrotourism.com), a Nigerian firm specializing in the promotion of tourism to and within the African continent, and PRIMAPACT (primapact.com), a US consortium of nine companies covering multiple aspects of tourism development and marketing, have created a international partnership focused on the growth of tourism to and from Africa.




"This is an exciting development," said Funsho Peters, COO of Afro Tourism. “With our new relationship with PRIMAPACT, we anticipate being big contributors helping to increase Africa's three percent market share of global tourism through our collective ability to generate tourism investment and development in Africa, supported by excellent marketing, media relations, advertising, and training. This opportunity will bring new expertise to African tourism advocates in their efforts to increase visitation from the key North American market, as well as other growing sources from around the world, including China."

Stephen Richer, Managing Principal of PRIMAPACT, said, “Afro Tourism is the ideal strategic partner. The team of nine PRIMAPACT principals all feel that Africa is a region in the world in which we want to bring new investment, offer hospitality training, and increase market share throughout the continent with our range of services. We anticipate being highly visible on the African continent by working with Afro Tourism, which is already taking a leadership role in tourism on the continent by being a key player in both the Corporate Council on Africa and the United Nations World Tourism Organization."

The partnership will be initially visible as a team at the beginning of next month, when representatives of both organizations will jointly attend the US-Africa Business Summit in Addis Ababa from February 1 – 4. The Afro Tourism booth at that event, which will also host PRIMAPACT, will be a point of contact for delegates to learn more about increasing tourism to grow national economies.

The Corporate Council on Africa, which operates the US-Africa Business Summit, is itself moving into tourism, as it has acquired the internationally respected Africa Travel Association, as a division within its scope of economic development sectors.

Peters and Richer will be leading the team members at the Summit.
For more information contact:
Steve Richer – Washington DC | Tel: 1 228 596 7004 Email: href="mailto:RicherAdvisors@gmail.com">RicherAdvisors@gmail.com
Funsho Peters – Lagos, Nigeria | Tel: +234 909 375 0602 Email: href="mailto:funsho.peters@afrotourism.com">funsho.peters@afrotourism.com

Steve Richer – Washington DC | Tel: 1 228 596 7004 Email: RicherAdvisors@gmail.com
Funsho Peters – Lagos, Nigeria | Tel: +234 909 375 0602 Email: funsho.peters@afrotourism.com

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