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Quality tourism Reunion Island: Twenty-four new providers get certified

Quality tourism Reunion Island: Twenty-four new providers get certified ( Quality is an important issue in the development of the tourist industry. Reunion Island Tourism (IRT) has, therefore, focused strongly on the establishment of a regional label to local tourism providers in the areas of accommodation, catering, sports and culture, transport, craft shops, hospitality, and information. Yesterday, December 16, twenty-four local tourism service providers obtained the Quality Tourism label as awarded after a thorough audit by Reunion Island Tourism.

Yesterday, twenty-four members joined the QTIR label in Reunion of which twenty-three are new institutions, plus a former label holder which has seen its status re-evaluated according to the criteria imposed by the device and subsequently has been re-certified.

On the occasion, a press conference was held at The Vanilla Plantation at the heart of the beautiful island. The chairman of the IRT, Mr. Patrick Serveaux, presented the professionals of the newly-labeled businesses and enterprises the certificates attesting to the quality of their services.

Among them was the restaurant La Calade which also got the French national label Qualité Tourisme ™.

For these professionals, the QTIR label is primarily a token of recognition in the tourism sector, and it is also a quality safeguard for visitors to the island.

It reassures them and they see the quality of work being conducted by the company especially at the reception and for marketed offers. The Garden of Perfumes and Spices already has the Ecocert certification for organic farming. Obtaining the QTIR label is an extension of their already certified and audited approach since 1988.

Beyond the recognition, QTIR labels also help “develop sales of tourism products marketed QTIR, because the label can be distinguished from other similar professionals,” as stated by Dominique Brains Guid'A Nou.

The development of new emerging markets - China, India, and South Africa - is also at the heart of the tourism strategy of ESRD for over 2 years now.

The Azot'Tours incoming agency specialized in welcoming these customers, and is now also part of the new label QTIR.

Kelly Chu Fuk Shian's becoming a member of the label was almost obvious: “We wanted to move forward with the IRT, because we have already carried out joint actions on the South African and Chinese markets.”

Today, the agency Azot'Tours is part of the great family of Reunion Islalnd tourism and represents the quality expectations IRT and guests have. If the quality of the agency's services is now made official with access to the label, Kelly Chu Fuk Shian also recalls the importance “of offering a warm welcome [to customers] and also [important] to be sure about the quality of providers with whom Azot'Tours works.”

The new labels were given to the following businesses:

Accommodation - restaurants

Guest rooms

• La Villa des Cannes (Clévacances)
• The Bel Air Farm (Clévacances)

Saisionnières Rentals

• House Mucuna (A furnished)
• The Rubinjo (Clévacances)
• Villa Paille en Queue (Clévacances)
• The Birds of Paradise (Clévacances)


• La Calade

Sports and outdoor leisure activities

• Chameleon Earth (Hiking)
• The Tulin (boat rental)
• Aquasens (whitewater)
• Adrénal'île (canyoning)
• Nature paragliding (paragliding)



• Odonata Transport
• Allo Chauffeur
• Dany Drive 974

Craft shop

• Passion created 974

Cultural activities

• The Garden of Perfumes and Spices (garden tour)
• Mélissa Le Comptoir (operating visit)
• The vanilla plantation (operating visit)

Home - Information

• Azot'Tour (incoming agency)
• Passion Overseas (receptive agencies)
• Réunitours (receptive agencies)
• Guid'A Nou (tour guide)


Leisure Sports

• Roby Soriano (hiking)

PHOTO: Representatives of the new certified Quality Tourism Reunion Island businesses

MEDIA CONTACT: Evelyne Coustillat, Reunion Island Tourism, Phone: +262 (0)262 90 83 69, Fax: +262 (0)262 21 00 21,

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