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Thailand MICE Venue Standard: New initiative to drive ASEAN MICE industry

Thailand MICE Venue Standard: New initiative to drive ASEAN MICE industry ( The development of Thai MICE operators is one of the TCEB’s main missions. TCEB realizes the importance of having an effective tool to measure service excellence and quality - especially for MICE venues - in order to elevate MICE services and standards for operators in Thailand and ASEAN. The standardization will serve as a guideline for investments, operations&management, and marketing support. The standard also helps create a good image for organisations and builds customer confidence in Thailand’s MICE standard.

Mr. Nopparat Maythaveekulchai, President of Thailand Convention and Exhibition Bureau (TCEB), revealed that “To develop the competitiveness of Thailand’s MICE standard, Thailand’s MICE Venue Standard or TMVS has been developed under cooperation with all related parties in the MICE industry, including academics, operators, organisers, service providers, and customers. This ensures that the TMVS requirements were set up with agreement from all parties. We have also applied the requirements developed by the global leading MICE institutes and other international MICE standards. Therefore, those obtaining the TMVS badge of honour will gain global acceptance which creates a good image and enhances the international competitiveness of Thai operators more effectively."

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