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Lace up your sneakers for the first-ever IMEXrun Las Vegas

Lace up your sneakers for the first-ever IMEXrun Las Vegas ( Inspired by the Olympic city of Rio de Janeiro, IMEX America is delighted to present the second edition of the IMEXrun, a 5 km fun run at IMEX America in Las Vegas, a first for “Sin City.”

The IMEXrun Las Vegas is one of a wide variety of IMEX’s wellbeing features which are new for IMEX America 2015 and form part of IMEX’s sustainability initiatives. The IMEXrun Las Vegas highlights the importance for busy professionals to participate in physical activity and lead a healthy lifestyle. The IMEXrun Las Vegas is a small step to help attendees balance an intense week of business with healthy sports activity.

The IMEXrun concept was developed by sports by tlc, an event specialist with offices in Brazil, Portugal and Spain.

sports by tlc was inspired by healthy lifestyle trends and the unifying power of sports. Physical activity contributes to wellbeing both in business and personal lives and we hope that the IMEXrun encourages a behavior change towards an active and healthy life.

The IMEXrun Las Vegas - Inspired by Rio de Janeiro will take place on October 14 at 6:30am

“As meetings professionals we run hard every day at work and on the road and wellness is a topic that is important not only in our own lives and careers but also as an important facet of the client and company programs we are creating,” said Carina Bauer CEO of IMEX. “We think the IMEXrun Las Vegas captures the dynamic, caring, strong, and community-driven spirit of our industry, and will provide a fun and energizing way for people to kick off their second morning at the show.”

MEDIA CONTACT: Paulo Villela, Marketing Director, RIOTUR – The City of Rio Tourism Authority, tel.: (21) 2271 7122 or 7142

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