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WTM® Africa celebrates World Tourism Day this Sunday, September 27

WTM® Africa celebrates World Tourism Day this Sunday, September 27 (Forimmediaterelease.net) As we approach World Tourism Day this Sunday, a global initiative driven by United Nations World Tourism Organization (UNWTO), WTM® Africa seeks to raise awareness of the importance of tourism on the African continent.

The international focus this coming World Tourism Day, is to highlight the opportunities tourism create globally via the 1 Billion Tourists, 1 Billion Opportunities campaign. The aim is to illustrate the impact tourism has on creating a better world, better opportunities and a successful future for communities socially, politically and culturally.

According to UNWTO, “Every time we travel, for whatever reason, we are part of a global movement; a movement that has the power to drive inclusive development, create jobs and build the sustainable societies we want for our future; a movement that builds mutual understanding and can help us safeguard our shared natural and cultural heritage.”

UN Secretary-General Ban Ki-moon describes this momentous day saying, “This year´s World Tourism Day highlights the global potential of tourism for socio-economic development. With more than one billion international tourists now traveling the world each year, tourism has become a powerful and transformative force that is making a genuine difference in the lives of millions of people.”

In 2016, WTM® Africa is striving to further enhance strategic relationships between African companies and international businesses, both inbound and outbound, so as to grow Africa’s position universally as one of the leading continents in tourism growth and development.

The official festivities will take place in Burkina Faso, and this is a wonderful opportunity to highlight Africa’s presence on the global tourism platform. “Tourism forms an integral part of Africa’s economy and is steadily becoming one of the leading drivers for economic growth across the continent. Tourism leads to job creation, community upliftment and social development. We look forward to celebrating this important day,” says Chardonnay Marchesi, General Manager of World Travel Market Africa.

About Africa Travel Week

Africa Travel Week comprises three co-located shows – WTM Africa, IBTM Africa and ILTM Africa - encompassing Africa’s inbound and outbound markets for general leisure travel, luxury tourism, and the MICE/business travel sector under RTE’s established portfolios of WTM (World Travel Market), ILTM (International Luxury Travel Market) and IBTM (Incentives, Business Travel&Meetings).

Dates for Africa Travel Week (#africatravelweek) 2015 are:

About World Travel Market Africa

WTM Africa in Cape Town, South Africa attracts more than 3,000 of the most senior executives interested in the African travel industry. £314 million of new business was conducted at the inaugural event in 2014 between almost 400 exhibitors and almost 300 buyers, thanks in part to 5,353 pre-scheduled business appointments.

WTM Africa is part of Reed Travel Exhibition’s WTM Portfolio of events, which also includes World Travel Market, Arabian Travel Market and World Travel Market Africa.

www.wtmworld.com

About World Travel Market (WTM)

World Travel Market, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.

Almost 52,000 senior travel industry professionals, government ministers and international press, embark on ExCeL - London every November to network, negotiate and discover the latest industry opinion and trends at WTM.

WTM, now in its 36th year, is the event where the travel industry conducts and concludes its deals. WTM 2014 will generate around £2.5 billion of travel industry contracts.

World Travel Market is part of Reed Travel Exhibition’s WTM portfolio, which also includes Arabian Travel Market, World Travel Market Latin America and World Travel Market Africa. www.wtmworld.com

WTM Portfolio
The World Travel Market Portfolio is comprised of the leading leisure travel events in the world; World Travel Market in London, WTM Latin America in Sao Paulo, WTM Africa in Cape Town and Arabian Travel Market in Dubai.

The WTM Portfolio’s events are attended by the global travel and tourism industry’s senior executives to conduct business deals and discover the latest research, insight and opinion.

In 2014, the WTM Portfolio facilitated around $7 billion in industry deals from negotiations between the more than 15,000 buyers, 9,500 exhibitors (1,500 main stand holders and 8,000 stand sharers) in attendance of its four events.

WTM is owned by the worldʼs leading events organiser Reed Exhibitions.

About Thebe Reed Exhibitions

Thebe Reed Exhibitions is a joint venture agreement between Thebe Tourism Group Pty Limited and Reed Exhibitions. It is Southern Africa’s most forward thinking and successful exhibition and venue management company responsible for exhibitions such as the Africa Travel Week consisting of WTM Africa, ILTM Africa and IBTM Africa; the Business Entrepreneurship and Franchise Expo; Decorex SA; 100% Design South Africa; Gauteng Motor Fest; the Investment and Property Expo; Mediatech Africa and Sports and Events Tourism Exchange (SETE). Thebe Reed Exhibitions aims to provide the best platform for showcasing industries and nurturing business and networking opportunities on the African continent.

www.ThebeReed.co.za

About Reed Travel Exhibitions

Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry, with a wide-ranging portfolio of 21 international events in 14 countries throughout the Americas, Europe, the Middle East, Asia Pacific and Africa. Its market-leading, business-to-business events cover all elements of travel and tourism, including leisure travel, luxury travel, meetings, events, incentives and business travel, as well as golf, ski and spa travel. RTE is part of Reed Exhibitions

About Reed Exhibitions

WTM Portfolio is part of Reed Travel Exhibitions, which is owned by the worldʼs leading events organiser Reed Exhibitions (RE).

In 2014, RE held more than 500 events in 40 countries bringing together more than six million people from around the world generating billions of dollars in business.

MEDIA CONTACTS: Lloyd Orr Communications, Tel: +27 11 702 9601, Shelley Martin , Shelley@lloydorr.com ; Laura Sher, laura@lloydorr.com

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