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WTM® Africa fights to raise awareness of rhino conservation with partner, Rhino Art Project

WTM® Africa fights to raise awareness of rhino conservation with partner, Rhino Art Project ( As the globe focuses on World Rhino Day today, WTM® Africa together with Project Rhino KZN, hope to illustrate the importance of Rhino conservation, not only in South Africa and its surrounds, but globally through their ongoing partnership.

World Rhino Day has become a global phenomenon that celebrates all five species of rhino: Black, white, greater one-horned, Sumatran and Javan rhinos. World Rhino Day has brought together NGOs, zoos, cause-related organizations, businesses, and concerned individuals from all over the world for this special day.

Project Rhino KZN’s key objectives are to “let the children’s voices be heard” and is considered to be the most successful youth-art conservation initiative ever undertaken. The aim is to use these messages from the youth as a worldwide call-to-action against rhino poaching. At the 2014 Rhino Conservation Awards, Rhino Art was recognized by the Game Rangers Association of Africa for its education and community awareness efforts.

The aim of the Rhino Art Project is to visit 80 schools in the Isimangaliso area and educate the children on the importance of Rhino Conservation. This is done through a simple art project that allows the children to express their hearts and minds messages about rhino conservation in a fun and unique way. This Project has proven to be very effective in educating the youth about the importance of protecting our animals from harm. This project also allows those less fortunate to be able to able to voice their opinions and be able to have fun in a unique way.

General Manager for WTM® Africa, Chardonnay Marchesi says: “As the rhino population continues to diminish throughout Africa, it’s vital that we collectively strive to raise awareness of poaching on a global platform. Through our partnership with Project Rhino, WTM® Africa aims to play its part in the fight against Rhino poaching, facilitating change on the continent.”

The world Rhino Project is heading to Vietnam as their youth representatives have been selected for their leadership skills because of their great efforts of activism against rhino poaching in 2014 and 2015 at the world youth rhino summits. They will be heading to Vietnam to present the World Youth Wildlife Declaration to Asian government representatives. These youth will also engage with the Vietnamese youth to give insight into their own personal experiences of dealing with the Rhino poaching crisis that is currently happening in South Africa.

World Rhino Day educates people on the dangers of rhino poaching and the harm that is caused to one of the distinctive big five in South Africa. It is imperative for organizations such as Project KZN to educate society and the rest of the world on the current crisis that South Africa is currently facing with this distinct creature.

About Africa Travel Week

Africa Travel Week comprises three co-located shows – WTM Africa, IBTM Africa and ILTM Africa - encompassing Africa’s inbound and outbound markets for general leisure travel, luxury tourism, and the MICE/business travel sector under RTE’s established portfolios of WTM (World Travel Market), ILTM (International Luxury Travel Market) and IBTM (Incentives, Business Travel & Meetings).

About World Travel Market Africa

WTM Africa in Cape Town, South Africa attracts more than 3,000 of the most senior executives interested in the African travel industry. £314 million of new business was conducted at the inaugural event in 2014 between almost 400 exhibitors and almost 300 buyers, thanks in part to 5,353 pre-scheduled business appointments.

WTM Africa is part of Reed Travel Exhibition’s WTM Portfolio of events, which also includes World Travel Market, Arabian Travel Market and World Travel Market Africa.

About World Travel Market (WTM)

World Travel Market, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.

Almost 52,000 senior travel industry professionals, government ministers and international press, embark on ExCeL - London every November to network, negotiate and discover the latest industry opinion and trends at WTM.

WTM, now in its 36th year, is the event where the travel industry conducts and concludes its deals. WTM 2014 will generate around £2.5 billion of travel industry contracts.

World Travel Market is part of Reed Travel Exhibition’s WTM portfolio, which also includes Arabian Travel Market, World Travel Market Latin America and World Travel Market Africa.

WTM Portfolio

The World Travel Market Portfolio is comprised of the leading leisure travel events in the world; World Travel Market in London, WTM Latin America in Sao Paulo, WTM Africa in Cape Town and Arabian Travel Market in Dubai.

The WTM Portfolio’s events are attended by the global travel and tourism industry’s senior executives to conduct business deals and discover the latest research, insight and opinion.

In 2014, the WTM Portfolio facilitated around $7 billion in industry deals from negotiations between the more than 15,000 buyers, 9,500 exhibitors (1,500 main stand holders and 8,000 stand sharers) in attendance of its four events.

WTM is owned by the worldʼs leading events organizer Reed Exhibitions.

About Thebe Reed Exhibitions

Thebe Reed Exhibitions is a joint venture agreement between Thebe Tourism Group Pty Limited and Reed Exhibitions. It is Southern Africa’s most forward thinking and successful exhibition and venue management company responsible for exhibitions such as the Africa Travel Week consisting of WTM Africa, ILTM Africa and IBTM Africa; the Business Entrepreneurship and Franchise Expo; Decorex SA; 100% Design South Africa; Gauteng Motor Fest; the Investment and Property Expo; Mediatech Africa and Sports and Events Tourism Exchange (SETE). Thebe Reed Exhibitions aims to provide the best platform for showcasing industries and nurturing business and networking opportunities on the African continent.

About Reed Travel Exhibitions

Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry, with a wide-ranging portfolio of 21 international events in 14 countries throughout the Americas, Europe, the Middle East, Asia Pacific and Africa. Its market-leading, business-to-business events cover all elements of travel and tourism, including leisure travel, luxury travel, meetings, events, incentives and business travel, as well as golf, ski and spa travel. RTE is part of Reed Exhibitions

About Reed Exhibitions

WTM Portfolio is part of Reed Travel Exhibitions, which is owned by the worldʼs leading events organiser Reed Exhibitions (RE).

In 2014, RE held more than 500 events in 40 countries bringing together more than six million people from around the world generating billions of dollars in business.

MEDIA CONTACTS: Lloyd Orr Communications, Tel: +27 11 702 9601, Shelley Martin, ; Laura Sher,

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