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The cradle of wellness

The cradle of wellness ( Lobster Experience represents the pioneer of Spa and Medical Wellness – SHA Wellness Clinic – the first macrobiotic clinic in Europe

OFFENBACH, 12 August 2008 - SHA is a wellness clinic dedicated to improving and notably prolonging people’s wellbeing through a combination of ancient oriental disciplines with
revolutionary western techniques. The key areas of the SHA experience are macrobiotics, beauty and anti aging. The extraordinary hideaway, located in the Alicante province in Spain will open its doors in autumn 2008. From now on, Lobster Experience, the renowned hotel representation will be responsible for all sales and marketing activities in the German speaking markets, as well as the UK.

Lobster Experience expands its portfolio by yet another first-class spa domicile and becomes more and more a specialist for holistic wellness cultures, which go much further than classic massages and saunas. Within their portfolio you can find the pioneer of Ayurveda, the “Ananda in the Himalayas” in India and its sister property, “Shanti Ananda Maurice” in Mauritius, as well as “The Leela Kempinski Kovalam” in Kerala India, which is considered to be the cradle of ayurvedic therapies. Another property can be found on the island of Ischia, where the Romans once discovered the healing power of thermal springs and today’s Thalasso therapies. At exactly this spot you can find “L’Albergo della Regina Isabella” today, a traditional hotel that assures medical thermal therapies. The hotel has been represented by Lobster Experience for the last four years. Also city destinations, such as Zurich, offer more and more complex spas with holistic treatments. Pioneer here is the Dolder Grand, which opened in April 2008 and is also represented by Lobster Experience.

“We are delighted to extend our portfolio of unique hideaways worldwide with the SHA Wellness Clinic” announced Astrid Oberhummer and Andreas Mueller, CEO’s and owners of Lobster Experience. “There is a clear trend towards the health and wellness segment. Celebrities, such as Madonna, Kylie Minogue or Gwyneth Paltrow, guests of our hotels, demonstrate this clearly: guests in the upper segment are well educated and search for specific hotels that offer first-class treatments. They are either going back to the roots of traditional treatments, such as Ayurveda and Thalasso, or wish to experience new modern disciplines. However, most important is the professional care of skilled and competent therapists. A holistic approach and transformation becomes more and more the centre of attention.” Andreas Mueller, as CEO and owner of Lobster Experience himself received an extensive training and practices Yoga and Reiki actively. He supports the specialised team of Lobster Experience with his expertise whenever needed.

The SHA Wellness Clinic is the first hotel in Europe that offers macrobiotic techniques and thus fits perfectly into the “Lobster collection”. Macrobiotics offers a practical way of improving one’s physical health and achieving a new level of social and spiritual awareness. SHA sits on beautiful hills overlooking the Mediterranean Sea and the famous Valencian community mountains. Its location is very tranquil as it is surrounded by the Natural Park of Sierra Helada, which is one of the most important ornithology reserves in
Spain. The property offers 93 rooms and suites and a spa on 1300 square metres with a therapeutic swimming pool, a floating room and 15 treatment rooms. Furthermore SHA’s goal is to educate its guests on the principles of macrobiotics, organic and healthy food by exclusively reserving the SHA kitchen for cooking classes.

Lobster Experience is a foreign hotel-representation, specialised in individual sales and marketing strategies in Europe for exquisite Hotels worldwide. The team around Astrid Oberhummer and Andreas Mueller stands for individual, strategic consulting, personal support, friendly appearance, distinguished worldwide branch contacts and professional conversion. Lobster Experience operates like an own sales office and handles all sales and marketing activities Europe-wide, always tailor-made for every hotel. The collection of Lobster Experience unites the most beautiful hotel-jewels in many countries of the world. Currently included in the collection are: “Virgin Limited Edition” by Sir Richard Branson; “Ananda in the Himalayas” (India) and “Shanti Ananda Maurice” (Maurice); “Danai Beach Resort & Villas”, “Grand Resort Lagonissi”, “Elounda Beach” (all Greece); “Elysium Hotel” (Cyprus); “L’Albergo della Regina Isabella” (Italy); “Emirates Hotels & Resorts” (Dubai); “The Breakers, Palm Beach” (Florida, USA); “Coco Collection” (Maldives); “Frégate Island Private” (Seychelles); “Alvear Palace” (Buenos Aires, Argentina); “Moonlight Head Private Lodge” (Australia); “The Dolder Grand” (Switzerland); “Le Telfair Golf & Spa Resort” (Maurice); “The Leela Kempinski” (India); “SHA Wellness Clinic” (Spain).

Lobster Experience

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