Green Globe success for Jumeirah Hotels and Resorts in Europe
The group’s properties in London, Frankfurt and Mallorca have all been awarded this accolade and Jumeirah Carlton Tower, Jumeirah Lowndes Hotel and Grosvenor House Apartments by Jumeirah Living are the only hotels in London to have received this accreditation to date. Green Globe certifies Jumeirah’s guarantee to conduct business in a responsible and transparent manner both socially and environmentally.
In addition to the recent Green Globe certification, Jumeirah Hotels&Resorts is recognized for its broad CSR programme which includes an extensive list of green initiatives. All properties use innovative technologies for energy and water reduction, operate a Sustainability Management Plan, and promote continued involvement and interaction with the local community, benefiting both guests and the environment.
Some examples of local green initiatives at the hotels include: Jumeirah Carlton Tower which offers guests the opportunity to use the hotel’s bikes to explore London; Jumeirah Port Soller Hotel&Spa in Mallorca, which prioritizes the use of native plants from the Soller Botanic Garden for the resort’s landscaping; and Jumeirah Frankfurt, which hosts 40,000 bees on its roof.
Green Globe is the premier worldwide sustainability certification for the tourism industry and more than 800 businesses in 50 countries have so far met the 380 compliance indicators. Green Globe certification is a structured assessment of the sustainability performance of travel and tourism businesses and their supply chain partners. All five hotels performed extremely well and achieved a minimum compliance score of 77% with Jumeirah Port Soller Hotel&Spa being awarded 83% against the Green Globe Standard for Sustainable Travel&Tourism- Jumeirah Port Soller is the only hotel in Mallorca to have received this award.
Doris Greif, Regional Vice President Europe and General Manager of Jumeirah Frankfurt commented, “We at Jumeirah are committed to reducing our environmental impact at a group wide level. We are constantly assessing and evaluating our sustainable tourism practices to move towards a greener Europe.”
Compliance Scores Achieved by Jumeirah Hotels and Resorts:
Jumeirah Carlton Tower - 79%
Jumeirah Lowndes Hotel - 79%
Jumeirah Grosvenor House Apartments - 77%
Jumeirah Frankfurt - 79%
Jumeirah Port Soller - 83%
About Jumeirah Group
Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts including the flagship Burj Al Arab Jumeirah. Jumeirah Hotels&Resorts manages properties in Dubai and Abu Dhabi, UAE, and Kuwait in the Middle East; Baku, Bodrum, Frankfurt, Istanbul, London, Mallorca (Spain) and Rome in Europe; the Maldives and Shanghai in Asia. Jumeirah Group also runs the luxury serviced residences brand Jumeirah LivingTM with properties in London and Dubai; the new contemporary lifestyle hotel brand Venu; the wellness brand Talise; Jumeirah Restaurant Group Dubai; Wild Wadi WaterparkTM; The Emirates Academy of Hospitality Management; and SiriusTM, its global loyalty programme. Future openings include luxury and lifestyle hotels in China, India, Indonesia, Jordan, Mauritius, Morocco, Oman, Russia and the UAE. www.jumeirah.com
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About Green Globe Certification
Green Globe is the worldwide sustainability system based on internationally accepted criteria for sustainable operation and management of travel and tourism businesses. Operating under a worldwide license, Green Globe is based in California, USA and is represented in over 83 countries. Green Globe is an Affiliate Member of the United Nations World Tourism Organization (UNWTO). For information, please visit www.greenglobe.com
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