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ITE & MICE 2009 - Hong Kong's only travel fair covering also China & Asia

ITE & MICE 2009 - Hong Kong's only travel fair covering also China & Asia ( A travel fair that covers a substantial market like Hong Kong and also the fast growing markets of China and Asia, that brings direct contact not only with travel trade but also corporate buyers, that combines effectively professional and public days, each of which with its own success! The travel expo, ITE&ITE MICE, offer the above to the international travel trade for promoting and expanding their businesses and contacts in Asia.

UNWTO ranked Hong Kong the world’s 14th by outbound expenditures in 2006. Macau and Hong Kong are China’s cities with the highest GDP per capita. The Guangdong province, which is China’s export base, is being known as Asia’s fifth dragon. They have a combined population of around 100 million and there has been a building boom of convention centers and other facilities in the region, underlining the strong travel and MICE demands.

The 23rd International Travel Expo Hong Kong (ITE) will be held from June 11 to 14, 2009, while the 4th MICE, Business&Incentive Travel Expo (ITE MICE) from June 11 to 13, both at the newly expanded halls 3 of the Hong Kong Convention&Exhibition Center (HKCEC) which include the present halls 2, 5 and two newly built halls to a total of 6 halls.

The travel expo in Hong Kong is among those few trade fairs in Asia that maintain two professional days. This year ITE&ITE MICE drew 12900 trade and corporate visitors, up 10.7%. Among them, 20% came from mainland China and 15% from abroad mostly from Asia; 6800 are travel agents or tour operators and 3700 corporate visitors.

Unique in Asia is the concurrent holding of ITE mainly on leisure and ITE MICE on business and MICE travel. Since the concurrent holding in 2006, corporate visitors have been increasing by times, reflecting the great benefits from synergy.

Public visitors of ITE&ITE MICE, who totaled 57500 this year, are seasoned and sophisticated travelers. Survey at the fairground found respectively 63% and 9% traveling in FIT or tailored made groups; 37% made three or more and 33% made two overnight leisure trips in the past twelve months; 39% with university education and 30% post secondary so many are likely professionals or in management positions.

These quality visitors are attracted by the highly international profile of exhibitors of ITE&ITE MICE. Our 655 exhibitors this year came from 50 countries and regions, and of the 43 official pavilions present over half of them from Africa, Americas, Europe and the Middle East. In fact, over 80% of our exhibitors are from outside Hong Kong. Increasingly, more exhibitors bring travel products on themes like hot spring&spa, family travel, cruise, adventure, golfing, skiing, diving and culture etc.

Organized by TKS Exhibition Services Ltd, ITE&ITE MICE are supported by China National Tourism Administration (CNTA), Hong Kong Tourism Board (HKTB), Macau Government Tourist Office (MGTO), Travel Industry Council of Hong Kong (TIC), event industry associations and international chambers of commerce in Hong Kong and neighboring cities, and work closely with travel trade associations in Asia. The Official Air, Cathay Pacific Airways and Dragonair, and the Official Rail, MTR, sponsor our hosted buyer program.

“We are pleased that exhibitors gave high mark to our Expo this year, especially on quality of the buyers. But that does not mean we can be complacent”, said KS Tong, Managing Director of TKS.

One improvement welcomed by all exhibitors is to place in next year all parts of ITE&ITE MICE in halls in the same floor, as by then new halls in HKCEC will become operational. In recent years, ITE and ITE MICE have been housed in two different floors due to physical limitation of the venue.

For further details including report of ITE&ITE MICE this year, please visit trade websites of and For enquiry or exhibiting, please send email to TKS by email to href=""> or by fax to 852 3520 1500.

Issued by TKS Exhibition Services Ltd Room 601, Stanhope House, 734 King’s Road, Quarry Bay Tel: (852) 3155 0600 Fax: (852) 3520 1500 Email: Website for Trade: /

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