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CROWN RELOCATIONS' 2008 SURVEY: Relocating Staff to Emerging and Rapidly Growing Markets

CROWN RELOCATIONS' 2008 SURVEY: Relocating Staff to Emerging and Rapidly Growing Markets ( Crown Relocations, a worldwide leader of global mobility, domestic and international transportation of household goods, and departure and destination services, conducted a global survey of its corporate clients, in March, to gain insight into relocating staff to some emerging and rapidly growing markets: Brazil, China, India, Russia, the Middle East and South Africa.

One hundred, sixty-two Crown clients responded, based on their own perceptions and feedback from their relocating employees. The results of this survey have been posted on Crown Relocations’ Web site.

David Muir, chief executive officer, Crown EMEA, notes in the survey’s Executive Summary, “There are some consistent messages coming through, strongly, from this survey. Intercultural preparation and coaching are still optional in many corporations, but clearly for India and China in particular—and to a certain extent the Middle East, Brazil and Russia—when it comes to effectiveness in the workplace, these are the key components of a successful relocation. The same applies to settling families in countries of the Middle East.

“Concerns about healthcare and security for places like India, South Africa and Brazil, must be put into context well before an assignment is accepted, as myths can often distort the reality.

“We are most grateful to the survey respondents for their input, and as a company with multibranch operations in all indicated markets, we are happy to refine our programs to meet the priorities head on.”

The complete results of this survey, for each individual market, have been posted on Crown’s Web site, at

Crown Relocations
Crown Relocations ( provides expense management, policy consulting and program administration, online tracking tools, storage, transit protection, home and school search, intercultural services, and domestic and international transportation of household goods services. We serve corporations, diplomats and private customers. Crown Relocations, a division of the Crown Worldwide Group ( operates from over 200 locations in 50 countries. Crown Worldwide Group's other divisions include Crown Fine Arts, Crown Records Management, Crown Logistics and Crown Wine Cellars. Established in 1965, the Crown Worldwide Group is a privately held company with global headquarters in Hong Kong.

# # # GLOBAL & AMERICAS: Natalie Graveney Crown Worldwide 1401 Summit Ave, Suite 10 Plano, Texas 75074, USA Telephone: 1 972 422 4288 E-mail: ASIA-PACIFIC: Susanne Osterholm Crown Worldwide Holdings Ltd. MassMutual Tower, 38 Gloucester Road, Suite 2001, Wanchai, Hong Kong Telephone: 852 2876 2678 E-mail: EUROPE/MIDDLE EAST/AFRICA: Marco Dilenge Crown Worldwide Wolf-Heidenheim-Strasse 12 Frankfurt, D-60489, Germany Telephone: 49 69 1539-4000 E-mail:

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