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Amazing Thailand comes up with a new and attractive promotional campaign with the launch of "Thainess - A Rich Diversity of Unique Thai Wonders"

Amazing Thailand comes up with a new and attractive promotional campaign with the launch of "Thainess - A Rich Diversity of Unique Thai Wonders" ( Tourism Authority of Thailand has considered the country's ancestry to be the most attractive and effective feature for persuading more tourists world-wide to visit Thailand. The launch of a new marketing activity with its latest promotional campaign “Thainess - A Rich Diversity of Unique Thai Wonders", focuses on the country's ancestry i.e. its unique cultural&traditional Thainess. This combines all Thainess related products and activities into one while blending those of the old-Siam with today's requirements.

“Thainess - A Rich Diversity of Unique Thai Wonders" is one of the most amazing collections of cultural and traditional Thai travel products that is really worthy of experiencing for those who visit Thailand. The variety of about 25 products includes:
 Top-notch Thai style accommodation affording visitors a pure Thai environment
 Some of the renowned specific Thai-orientated activities, being:

o Attending, participating or learning exhilarating Thai boxing
o Witnessing an exquisite Thai classical dance performance
o Experiencing rejuvenating Thai massage
o Learning sumptuous Thai cooking
o Practicing blissful meditation
o Admiring surroundings while cruising on olden style exclusive Thai boats.

These travel products and facilities belong only to Thailand and ensure visitors receive the most marvelous experiences ever, in any part of the world. Targeting tourists world-wide, the campaign promises a variety of customized exclusive deals (only for this project) to be very much more cost effective than any other promotions within the country.

Apart from the various Thainess related travel products and activities, the most powerful and splendid marketing activity for this campaign is the database partnership with Thai Airways to launch exclusive deals through the airlines' Royal Orchid Plus (ROP) members' database. After the first launch of “Her Own Way: Thailand - The Woman's Paradise" campaign in May, the Thainess campaign is the second one being launched through this partnership for ROP database. The first of which has efficiently created a greater success in terms of exposure, inquiries and sales leads to travel suppliers.

Being one of the steps for “E-Marketing for amazing Thailand 2008″, this campaign is expected to explore the most of what Thailand owns while expressing its ever-ready products to allow the world to experience its uniqueness. This campaign, promoting the country's ancestry, anticipates a larger quantity of visitors to Thailand this year and forth coming years. Hence, a success in greater revenue coming to Thailand will be witnessed.

About "eMarketing for Amazing Thailand" Ms. Jidapa Julakasilp Project Manager Email: Tel: (+662) 319 2520 ext. 125

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