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Hon. Shamsa S. Mwangunga elected president of the Africa Travel Association

Hon. Shamsa S. Mwangunga elected president of the Africa Travel Association ( (June 23, 2008 – New York, NY) The Hon. Shamsa Selengia Mwangunga, Minister of Natural Resources and Tourism of the United Republic of Tanzania, was elected new President of the Africa Travel Association (ATA) International Board of Directors. ATA is the New York-based premier professional travel industry association promoting tourism to the continent of Africa. The election took place at the 33rd ATA Annual International Conference in Arusha, May 19-23, 2008.

“I look forward to working together with all Members of ATA’s International Board of Directors, together with Eddie Bergman, Executive Director of Africa Travel Association (ATA), to continue ATA’s successful path and vision, to bring in new markets, to develop sports tourism and the Asia market”, said Hon. Shamsa Mwangunga.

Since it had hosted the 23rd ATA Annual Conference in 1998, Tanzania has played a leadership role within ATA holding the office of President from 2001 to 2005.

Tanzania’s leadership comes at a time when Tanzania tourism is booming. For the first time ever, U.S. visitors represent the largest single tourism destination for Tanzania world-wide. It is estimated that more than 750,000 tourists will visit Tanzania this year, up from 719,031 of last year, 2007. According to the Hon, Shamsa S. Mwangunga, projections are for Tanzania to receive one million tourists by the year 2010. She said that the tourist industry has already overtaken agriculture as the number one foreign exchange earner in the United Republic of Tanzania.

In September 2007, Tanzania launched its first ever TV Broadcast Campaign, on CNN USA. The theme “Tanzania – Land of Kilimanjaro, Zanzibar and the Serengeti” appeared on CNN, CNN Headline News, CNN Airports and The Campaign culminated in a Tanzania Sweepstakes on in March 2008 which resulted in 39,000 plus entries.

In November 2007, Tanzania launched the Travel Agent Tanzania Specialist Program, which resulted in over 650 Travel Agents being qualified as Tanzanian Specialists and over 1,300 Agents who visited the program by the end of May 2008.

About Tanzania
Tanzania, the largest country in East Africa, is focused on wildlife conservation and sustainable tourism, with approximately 25 % of the land protected by the Government. It boasts 15 National Parks and 32 game reserves. It is the home of the tallest mountain in Africa, the legendary Mt. Kilimanjaro; The Serengeti, named in October, 2006, the New 7th Wonder of the World by USA Today and Good Morning America; the world acclaimed Ngorongoro Crater, often called the 8th Wonder of the World; Olduvai Gorge, the cradle of mankind: the Selous, the world’s largest game reserve; Ruaha, now the largest National Park in Africa; the spice islands of Zanzibar; and seven UNESCO World Heritage Sites. Most important for tourism, the Tanzanian people are warm and friendly, speak English, although Kiswahili is the national language, and the country is an oasis of peace and stability with a democratic and stable government.

For more information about Tanzania visit .

From left to right: Eddie Bergman, Executive Director, Africa Travel Association; H.E. Jakaya Mrisho Kikwete, President of the United Republic of Tanzania; Hon. Shamsa Selengia Mwangunga, Minister of Natural Resources and Tourism, United Republic of Tanzania… as the Hon. Minister was elected President of the Africa Travel Association.

Editorial contact in the US: Karen Hoffman/ Dana Sutan The Bradford Group, Tel: (212) 447-0027; Fax: (212) 725 8253 Email: /

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